Old Hat System May Be Getting Facelift
Pros
- eCommerce platform for relatively cheap
- Since being purchased by Shift4, some updates have been added
Cons
- Page structure is all over the place. It can be difficult to find where to go to make page edits.
- Base platform isn't very robust and requires multiple add-ons in order to add CRM, Taxes, and other capabilities
- Reporting isn't very strong, necessitating outside analytics
- File system is also pretty wonky and feels very primitive
- Customer service and technical help leaves MUCH to be desired.
- Not as many supported add-ons/plug-ins as other platforms, and many of them cost additional fees. Many of them also don't seamlessly integrate, meaning you'll need to dev the integration yourself.
- In general, what you see in the WYSIWYG is not what you get.
- Order System is not very intuitive for the modern era
Return on Investment
- For the subscription license of the base product, the cost isn't bad.
- The development time is heavy, which outweighs the cost of the license
- Small, everyday changes and updates are a lengthy affair, which means more labor hours.
- Additional software is needed (labor + licensing) to compete with modern site platforms (CRM, Accounting, Shipping, Taxes, marketing, Abandoned cart, etc.)
Alternatives Considered
BigCommerce, WooCommerce, AspDotNetStorefront, Lightspeed eCom, Pinnacle Cart eCommerce and Squarespace
Other Software Used
BigCommerce, Lightspeed eCom, Squarespace, Wix, Ascend, by Wix, eClincher, WordPress, WooCommerce, Pinnacle Cart eCommerce


