Great search metrics software and an invaluable SEO toolRating: 9 out of 10IncentivizedMay 26, 2021Use Cases and Deployment ScopeUsed for keyword/topic research, SEO reporting, and monitoring.ProsDistilled, smartly organized action points for site health/technical SEO aspects.A wide variety of tools— it can do almost everything to some degree at least.Keyword Magic Tool is a great one-stop shop for keyword permutations and research.ConsNavigation controls within the product could be better.Can be slow at times.Likelihood to RecommendSemrush has been great for all of the following scenarios:Identifying any technical development opportunities to CMS and websites to help content rank better.Keyword research for a new content strategy, as well as for overhauls to key product pages,Competitor/gap research on others who rank in our space, helping us to learn common or standard search terms and the SEO competitive landscape.JHJake HardingSEO Manager in Marketing at Utility Warehouse (Utilities, 1001-5000 employees)Vetted Review5 years of experienceView profile