TrustRadius: an HG Insights company

ScreenSpace

Score9.1 out of 10

16 Reviews and Ratings

What is ScreenSpace?

ScreenSpace’s Immersive Product Stories help marketing and sales teams stand out, engage qualified buyers, and guide them on an experiential journey to value.

ScreenSpace incorporates techniques in film, television and gaming to not only capture the look & feel of a product, but infuse experiential storytelling, compelling visuals and narrative design into a comprehensive & immersive web experience – with the goal of creating a deeper level of engagement and insight data than traditional product videos, interactive tours, and sales decks.

Ultimately ScreenSpace helps users to:
  • Cultivate trust & authority with leadership
  • Fill their sales pipeline with qualified, high-intent buyers
  • Refocus resources & budgets toward proven markets & tactics
  • Boost win rates and reduce sales cycles

Media

Interactive Stories • A video game approach to the buyer experience • Designed to help engage, educate, and motivate B2B audiences through memorable experiences
the ScreenSpace Platform • Designed to be simple and enjoyable, with no creative or technical experience required
a Choose Your Own Adventure Story • The choose-your-own-adventure Stories allow every buyer – from techies to execs – to explore content they care about without getting lost or distracted
Lead Capture • This captures high-intent leads at the perfect moment by immersing a native or embedded form at any point of a Story's narrative
Personalize and Share Anywhere – in One Click • Stories can be shared one of three ways – as a direct link, embed link, or embedded on a TrustRadius profile
Instant Publishing • UI update? Revised messaging? New feature? No need to start over, send a change request, or wait for a designer. Simply swap out content, hit Publish, and the Story is updated across every channel – instantly.

1 / 6

Fantastic interactive demo tool that improved our marketing engagement and amount of touchpoints

Use Cases and Deployment Scope

We used ScreenSpace for an interactive demo to be featured on our vendor-facing website. We were in need of an engaging demo that showed vendors how easy it was to claim their free TrustRadius profile and to demonstrate how TrustRadius was more than just a review site, but truly a buyer decisioning platform.

Pros

  • UX/UI of the user dashboard is very clean and modern
  • Really slick graphics and animations to support the demo
  • Ability to create multiple UTMs and track individual demo metrics

Cons

  • Some of the share link prompts and UI were confusing, but I reached out to Darren and we were able to quickly resolve
  • Depending on where we placed the demo, we had to adjust the Zoom number, and add in some custom code for it to work properly on our existing WordPress site

Return on Investment

  • It's positively impacted our marketing in several areas, including higher click-thru rates on paid media ads and more engagement on our website.

ScreenSpace streamlines the time-to-value and scales our demo processes in an engaging way.

Use Cases and Deployment Scope

We had the challenge of educating our customers on the full breadth of our product and needed to scale our initial product demo in a self-service way. ScreenSpace solves this problem perfectly.

We embed an interactive ScreenSpace demo into our home page and have seen significant engagement with the feature. This reduced the time to value for our prospects and saves hours of precious time for our sales team.

Pros

  • Streamline demo processes
  • Saves your sales and solution consultants time
  • Helps engage prospects in an interactive way
  • Reduces the time to value for prospects

Cons

  • They could use some additional documentation and guides but I hear those are coming shortly

Return on Investment

  • Saves valuable time and resources with our business development, sales, and solutions teams.

ScreenSpace is the tool you didn't know you needed until you found it

Use Cases and Deployment Scope

We've used ScreenSpace in a number of ways:

- As product overview on our main marketing site to explain the benefits of our platform

- As a product tutorial inside of our platform for self-service onboarding, saving our account management team hundreds of hours

- As a sales tool, letting salespeople stay in one platform, rather than bouncing between sales decks, spreadsheets, and our platform.

Pros

  • The interface is easier to use than Powerpoint/Google Slides/Keynote.
  • The customization possibilities are easy to grasp and implement, without being overwhelming to non-designers.
  • The customer service goes above and beyond.

Cons

  • It would be nice to have a way of organizing or tagging different creations, either by department using them or by use case.

Return on Investment

  • It has definitely shifted our account management team's time from overview discussions to in-depth consultative work with clients.

- Seamlessly Flexible Product Tour Platform

Use Cases and Deployment Scope

ScreenSpace has been instrumental in solving some of our lead generation and sales cycle challenges. With multiple audience segments to cater to, we utilize ScreenSpace to provide low-pressure, informative tours of our platform, Mozart Data. It provides us a softer Call-To-Action on our website and enables us to guide our potential customers' experience, thanks to its excellent storytelling capabilities.

Pros

  • Adapts seamlessly to our brand
  • Delivers a fantastic user experience
  • Balances simplicity with a feature-rich platform

Cons

  • There's nothing to dislike about ScreenSpace.

Return on Investment

  • Improved our lead generation process
  • Streamlined our sales cycle
  • Empowered us with greater control over storytelling in our demos

Alternatives Considered

Storylane

Other Software Used

HubSpot Marketing Hub, WordPress, Google Analytics

ScreenSpace for Our SaaS Site

Use Cases and Deployment Scope

ScreenSpace enhances our web engagement and conversions, accelerating time to value, and improving feature adoption.

Pros

  • Highlighting key product features
  • Building anticipation and excitement around our product
  • Creating engaging and memorable product experiences

Cons

  • Expand template collection beyond tours and demos

Return on Investment

  • Boosted web engagement and conversions
  • Accelerated time to value and user activation
  • Improved product feature adoption