#1 most frequent
United States of America
39.1%43 installations of 110
What is SAP Customer Data Solutions?
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
Categories & Use Cases
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Screenshot of Customer Login in SAP Enterprise Consent and Preference Management
Top Performing Features
Identity Resolution
Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.
Category average: 8.2
Customer Data Governance
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
Category average: 8.2
Data Storage
Data consolidation and warehousing capabilities.
Category average: 8.2
Areas for Improvement
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.7
Traffic allocation control
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
Category average: 7.7
Account Scoring
This may include scoring for leads, customer accounts, buying intent, and personas.
Category average: 7.7
Who Buys & Uses SAP Customer Data Solutions
#2 most frequent
Germany
17.3%19 installations of 110
#3 most frequent
India
5.5%6 installations of 110
Customer Data Management tool which delivers what it promises!
Use Cases and Deployment Scope
A central database for capturing customer data and consent to share with other systems and services within the organization.
Pros
- Consolidate customer records.
- Single source of truth.
- Entry point for multiple systems to connect customer data.
Cons
- Screen sets
- Security rules
Return on Investment
- New customer registrations.
- Increased customer retention.
- Decreased churn.
- CLV increased over time.
Alternatives Considered
SAP Marketing Cloud and Emarsys
Other Software Used
SAP Marketing Cloud, SAP Service Cloud, Emarsys, Annex Cloud Customer Loyalty Platform
SAP Customer Data Solutions review
Use Cases and Deployment Scope
SAP Customer Data Solutions has been very helpful for out staff to simplify processes and systems in our medical practice. It's most helpful to streamline data entry and management of company data. Our staff has not had any issues or complaints with use. They would recommend the product to a wide variety of businesses and uses.
Pros
- Data management
- Ease of use
- Stream lines data entry
Cons
- Multiple layers of access
- too many layers of security
- little challenging to learn at first
Return on Investment
- Inc customer retention
- Inc profitability
- staff retention
Alternatives Considered
ASAP FOODZ
Other Software Used
ASAP FOODZ, DataWeave, Above Data
Tremendously strong technology to construct experiences tailored to the customer's preferences
Use Cases and Deployment Scope
SAP Customer Data Platform has provided our sellers with a one-stop shop for everything they need to sell because we now store all marketing content within the platform where they can find dynamically updated content from any device. Implementing SAP Customer Data Platform allowed for an open dialogue between sales and marketing that led to attracting the accounts that our sales team values most while serving up a unique web experience for those accounts.
Pros
- Greater alignment between Sales & Marketing
- Timely identification of opportunities
- It enables us to make key accounts in real-time as people visit our website
Cons
- Customization may require significant resources and expertise
- Less compatible with non SAP systems
Return on Investment
- We had a 29% conversion from inactive to active accounts
- Over 20X increase in time on website
- 5X click-through-rate with dynamic vs. static content
Alternatives Considered
Customer.io
Other Software Used
IBM Turbonomic, Amazon Virtual Private Cloud (VPC), Cisco Secure Network Analytics
Exceptional platform for efficient and precise data manipulation.
Use Cases and Deployment Scope
Within 90 days of going live, the SAP Customer Data Platform was already deeply ingrained in the organization's processes and delivering results aligned with ambitious goals for growing the company's subscription and premium services lines of business. The user-friendly interface and governance controls allow us to interact with data in real time to size audiences, generate insights, and validate hypotheses.
Pros
- Central hub for creating personalized brand experiences.
- Robust cross-channel orchestration capabilities.
- Self-service makes it far easier to turn behavioral data into attributes.
Cons
- Could improve tabs.
- Not easy to customize.
Return on Investment
- 35% increase in repeat purchase rate.
- 80% decrease in campaign lead time.
- 40% increase in retention across key customer segments.
Alternatives Considered
Hightouch and ZoomInfo SalesOS
Other Software Used
SAP S/4HANA Cloud, IBM Robotic Process Automation
Insights into SAP Customer Data Solutions.
Use Cases and Deployment Scope
SAP Customer Data Solutions streamline data management, offering a unified customer view and ensuring data accuracy. They aid in consent management for privacy regulations fostering personalized marketing to enhance customer engagement. The scope varies by organization but addresses common issues related to data quality, personalization, and compliance.
Pros
- Unified Customer Profiles.
- Consent Management.
Cons
- Usability
- Integration
Return on Investment
- SAP Customer Data Solutions have positively impacted businesses by enhancing customer engagement, improving marketing effectiveness, and streamlining operations, resulting in a positive return on investment (ROI).
- The specific ROI varies depending on the business's objectives and the implementation of SAP Customer Data Solutions.
