SAP Customer Data Solutions Reviews & Insights

After learning about our needs, we made the decision to test SAP CDP. The SAP CDP account management team suggested that we utilize their Web Suite to enhance the UI/UX of our website and their Mobile App Suite to provide customized user experiences. application. In order to customize product suggestions based on distinct user behavior and preferences, the team also recommended that we integrate their AI-powered Smart Recommender tool on our website. Our website needed more and better traffic, and SAP CDP Web Push provided the solution. Also, their on-site themes, such as the banner overlay and spinner, helped us enhance user engagement and retention.

In a B2C environment, with customer data flowing from many sources and integrated with a customer data platform to create a 360-degree perspective of customers, this solution is ideal. It is particularly ideal for firms who have different systems and need to consolidate customer management and user registration on the same platform to prevent having duplicate information since it is very adaptable to customer demands and collects other sorts of data that the business need and spreads.

We have implemented SAP CDC for a B2C mobile application for an automobile servicing firm. The users through the CDC screen sets would be able to register to the application, we have a process in place for the verification of the user, we also have set up various other functionalities like profile update, password reset, third party SMS provider ( for verification ), etc. to provide a customer-friendly experience. The entire practice has targeted solving some of the key business pain points. We are now successful in getting a common cloud for all users. The idea is to extend the user base to other B2C applications as well. It will reduce the hassle the customers go through while manually registering for each of these applications. Getting the entire servicing process online has also reduced inaccuracies that were happening in offline mode. Now the company has a clear picture of the number of customers logging into the application daily, the average time spent on each section, and detailed analytics on customer habits.

Currently, this RaaS service seems to be fit for any registration-based requirement where we need to use the same database for multiple applications as it unifies the entire customer base and presents the data in a singular fashion which is ideal for a business. Though I would not advise this solution for small enterprises with singular B2C application.

We use to manage the customer data for our B2C product. We wanted to use a fully functional, secure, and dependable customer data management system and this product came to our rescue so we don't have to rebuild the wheel and we can thus focus on other important parts of the project.

The reason being it is a propriety system and a bit complex for naive users to understand. It also requires a lot of understanding and training to operate it.