SAP Customer Data Solutions Professional, Scientific, and Technical Services Reviews & Insights

Score8.3 out of 10

109 Reviews and Ratings

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Reviews

16 Reviews

Professional, Scientific, and Technical Services

Customer Engagement with SAP customer data solutions

Rating: 9 out of 10

Incentivized

February 20, 2024

Use Cases and Deployment Scope

SAP Customer Data solutions is one of the best customer data management software I've used helps us to have personalized interactions and building relationships. SAP's Data accuracy is way ahead of its peers because of its cleansing and validation techniques. Which is a major factor for compliance with data protection regulations.

Pros

Personalization and segmentation
Support and Training
Performance

Cons

Pricing Transparency
Mobile Accessibility
Community and Knowledge sharing

Likelihood to Recommend

Ut works extremely well when it comes to scalability and performance with its architecture but could yse some work in the speed of implementation by enhancing the speed and simplicity of the initial setup would be great as business look for quick integration with SAP into their existing systems. It could Also reduce downtime

Verified User

Account Manager in Information Technology (Information Technology & Services company, 501-1000 employees)

Vetted Review

1 year of experience

The best platform to manage customer data

Rating: 9 out of 10

Incentivized

January 9, 2024

Use Cases and Deployment Scope

SAP purpose is to help the world to run better and improve people's live with sustainability and its powering the opportunity for all people through digital inclusion with the help of technology partners.it is a perfect customer insights because of its comprehensive solution allows business to consolidate and manage customer from various sources in a unified platform.it actually help to know customer insight and allow to track customer activity and it provides good learning with perfect customer insights and help business to grow up.it enables business to engage with customer across multiple channels including web mobile and social media

Pros

It provides good learning and comprehensive solution that perfect for customer insight
It helps to know customer insight and allow to track customer activities
It integrates and aligns with other tools as well
Amazing platform to manage customer data
Improve people's live with sustainability at core

Cons

It requires fully it understanding to configure
Complexity can be challenging to implement and configure
Requires significant time to take and utilise the platform effectively

Likelihood to Recommend

It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions

Verified User

Employee in Information Technology (Information Technology & Services company, 51-200 employees)

Vetted Review

Reseller

1 year of experience

One of the best platform to manage customer data.

Rating: 10 out of 10

Incentivized

November 13, 2023

Use Cases and Deployment Scope

Our primary use case with SAP Customer Data Solutions is to track customer activities and draw actionable insights based on these tracking metrics. We were missing out on a lot of personalization that we could offer to our end users, and with the help of SAP Customer Data Solutions, we were able to achieve that. Also, engaging with our end users on multiple channels and platforms is now very much seamless.

Pros

The activity history tab and the version control reports are very much comprehensive.
The customizations provided on the data interface across channels are very good with SAP customer data solutions.
The integration with other third party tools is very much direct and hassle-free.

Cons

The initial level implementation was a little time consuming process.
A consolidated dashboard for reports across channels could be very much useful.
A lot more help and support documents could be introduced as the platform is very vast to understand in a quick period of time.

Likelihood to Recommend

With the help of the data-level personalization that we offer to our end users, we have been able to improve our overall user retention. It is very simple and straightforward to a personalization optimized for engagements and conversions. Also, the default in-built templates help us make our entire business process much quicker and much more efficient.

Joe Miller

Senior Product Marketer in Marketing at PIMworks (Information Technology & Services, 11-50 employees)

Vetted Review

2 years of experience

Tremendously strong technology to construct experiences tailored to the customer's preferences

Rating: 10 out of 10

Incentivized

November 1, 2023

Use Cases and Deployment Scope

SAP Customer Data Platform has provided our sellers with a one-stop shop for everything they need to sell because we now store all marketing content within the platform where they can find dynamically updated content from any device. Implementing SAP Customer Data Platform allowed for an open dialogue between sales and marketing that led to attracting the accounts that our sales team values most while serving up a unique web experience for those accounts.

Pros

Greater alignment between Sales & Marketing
Timely identification of opportunities
It enables us to make key accounts in real-time as people visit our website

Cons

Customization may require significant resources and expertise
Less compatible with non SAP systems

Likelihood to Recommend

Best suited for businesses that want to turn digital interactions into richer, high-value experiences that reach across computing platforms and devices to engage people anywhere, anytime. It's been a pleasure to work with SAP and it's technology allowed us to target campaigns by account, presenting targeted experiences to the right visitors, which we weren't able to do before.

Nitesh Dabholkar

Technical Support Engineer in Information Technology at Route Mobile Limited (Information Technology & Services, 501-1000 employees)

Vetted Review

1 year of experience

Great platform for understanding the customers and deliver personalized experiences

Rating: 8 out of 10

Incentivized

November 1, 2023

Use Cases and Deployment Scope

SAP's Customer Data Solutions helped in connecting front-end and back-end data, which helped us with comprehensive customer perspective, encompassing profiles, relationships, and associated accounts. The platform helped us with two distinct customer views, one being the contextual profile view, which expands upon core customer master data, and the other is the unified customer profile view, primarily tailored for marketing and advertising purposes.

Pros

This platform has helped us with enterprise customer data orchestration, effectively collecting and analyzing customer data to generate valuable insights
Omnichannel support experience
personalized experience

Cons

Improvement on customer identity management
expanding integration and connectivity
Improvement on journey management

Likelihood to Recommend

SAP Customer Data Solutions is best suited for a unified customer view, including contextual profile views and unified customer profile views. The solutions is also best for enterprise customer data orchestration that ensures near-real-time data flow to engagement systems. This facilitates personalized customer experiences in research-oriented content management, increasing conversion and loyalty.

Verified User

Team Lead in Research & Development (Research company, 51-200 employees)

Vetted Review

2 years of experience

SAP Customer Data Solution: " A great platform for customer data"

Rating: 9 out of 10

Incentivized

October 24, 2023

Use Cases and Deployment Scope

SAP Customer Data Plateform is a complete solution which allows customer data from various sources in a unified plateform. Also allows businesses to engage with customers across multiple options including mobile, web and social media. However it can be complex with existinv systems and applications we have in place. Cost is high for implementation and manintance and requires dedicated experts for implementation.

Pros

Integrates well with other tools.
Reliable and easy to use.
Improved customer engagement and experience.

Cons

Dashboards extensive capabilities at initial stage caused some issues.
Performance in terms of speed should be optimized.
High data volume take time to load in real time dashboards.

Likelihood to Recommend

It provided easy to use user interface. Supports multiple languages. Problems can be hadled via data analysis. Real depth data insights help user to grasp market lead.
However integration with external service present challenge for this product. Integration with external services should have been made easier.

Verified User

Consultant in Information Technology (Information Technology & Services company, 501-1000 employees)

Vetted Review

2 years of experience

SAP Customer Data Solutions: Strengthening Connections with Customers

Rating: 9 out of 10

Incentivized

October 24, 2023

Use Cases and Deployment Scope

With the aid of SAP Customer Data Solutions, we were able to establish a single, comprehensive customer profile by consolidating customer data from several sources. Organizations like ours can improve marketing and personalization efforts by gaining deeper insights into consumer behaviors, preferences, and demands through the centralization and analysis of customer data.

Pros

Unification of data
Data Governance is good
Integration capabilities
Scalability

Cons

Customization cost is high
Data migration complexity

Likelihood to Recommend

The ability to combine and integrate customer data from several departments, including sales, marketing, and customer support, is the main advantage of using SAP customer data solutions. Based on individual preferences, prior performance, and customer behavior, we may tailor our marketing efforts, product recommendations, and customer support interactions. Overall, this has produced a 30–40% improvement in customer happiness and loyalty, which has improved revenue.

Rohan Kumar

Software Engineer in Information Technology at Mytechcasa (Information Technology & Services, 11-50 employees)

Vetted Review

3 years of experience

Great Product. Easy to use

Rating: 10 out of 10

Incentivized

October 24, 2023

Use Cases and Deployment Scope

We can execute real-time analysis across departments and engagements with the support of SAP Customer Data Platform, which increases revenue and ROI, resulting in organisational growth.

Pros

Data Security
Easy to use

Cons

nothing

Likelihood to Recommend

This technology is really beneficial for rapid business growth. By providing access control, it is quite capable of lowering operating costs with its end-user self-services.

Sandeep Kamboj

CMO (Chief Marketing Officer) in Information Technology at Csalabs (Information Technology & Services, 11-50 employees)

Vetted Review

1 year of experience

An industry leading tool to help improve customer experience

Rating: 8 out of 10

Incentivized

October 23, 2023

Use Cases and Deployment Scope

The SAP CDC helps channelize customer behavior and provide unique personalization for customer based on the demographic data which is harvested and reused as per the customer trends.

Pros

Identify customer type and behavior
Differentiate various customer attributes
Compute customer segments
Help with customer data within the GDPR norms

Cons

Dashboard
Data export customization

Likelihood to Recommend

For use of data where the trend analysis is needed, the SAP CDC helps to channelize the data properly and also assist in acting as a customer data repository. This is especially helpful as the customer data need not be replicated across different applications and can be reused.

Verified User

Engineer in Information Technology (Information Technology & Services company, 10,001+ employees)

Vetted Review

5 years of experience

A Powerful Tool for Customer Insights

Rating: 8 out of 10

Incentivized

October 20, 2023

Use Cases and Deployment Scope

To allocate tools such as consent marketing communication preferences and cookies that make it easy for us to better understand our customer needs and requirements.

Pros

tools such as consent marketing communication preferences and cookies
helps businesses better serve their customers by connecting many types of customer data, so as to deliver omni-channel experiences.
Includes SAP Customer Identity, SAP Customer Profile and the Identity add-on for B2B.

Cons

B2B add-on integration
Access for different users
Flexibility in data creation

Likelihood to Recommend

Understanding customer needs and requirements, Increasing conversion rates, Making better customer-centric business decisions,Personalizing customer engagement

prem wathrey

Senior Technical Expert in Information Technology at Blitzpath Innovations (Information Technology & Services, 501-1000 employees)

Vetted Review

1 year of experience

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