Roster

Score7 out of 10

1 Reviews and Ratings

What is Roster?

Roster creates software that helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue.

The vendor states customers are the most authentic source for promoting products and services to others, because when customers share their own experiences, they do so from a position of authority and credibility. A bottom-up strategy focuses on transferring their customers’ contagious enthusiasm and delight to new audiences, with the goal of driving more traffic and sales then ads and search engines.

Roster helps a brand:

(1) Recruit, Engage, and Reward a Community

(2) Amplify Brand Awareness

(3) Leverage User Generated Content

(4) Drive Word of Mouth Revenue

Categories & Use Cases

Media

Recruit: Contact and connect with ideal audiences with a suite of recruiting features.

Measure: Track, analyze, and adjust campaigns to build influencer marketing that performs.

Ambassador portal that engages and informs

Ambassador Portal that contains everything in one place

1 / 6

Verified User

Program Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

The major use case for our client was to 1. Increase sales and reach out to new customers. 2. Adapt a solution that should not be overpriced and should grow revenue 3. Fulfil KPIs for every intended group of users. 4. Created brand awareness among intended audience.

Pros

The power of word-of-mouth
Create Brand Awareness
Great Social Impact

Cons

Could not find anything missing or any particular areas of improvement as this was first of its kind of product evaluation for one of the clients

Most Important Features

Gain trust of prospective customers
Help build brand and trust of existing and new customers
Deliver long term revenue growth

Return on Investment

Roster surely will help to grow ROI by generating sales and building trust among existing and prospective customers.
Roster will help to reduce customer acquisition cost
Get to know more about actual influencers.

Alternatives Considered

Extole

Other Software Used

Iterable, Retool, Smartling

GRIN

Club