Roster

Roster creates software that helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue.

The vendor states customers are the most authentic source for promoting products and services to others, because when customers share their own experiences, they do so from a position of authority and credibility. A bottom-up strategy focuses on transferring their customers’ contagious enthusiasm and delight to new audiences, with the goal of driving more traffic and sales then ads and search engines.

Roster helps a brand:

(1) Recruit, Engage, and Reward a Community

(2) Amplify Brand Awareness

(3) Leverage User Generated Content

(4) Drive Word of Mouth Revenue