What is Roivenue?
Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution.
It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget decisions directed towards the fulfilment of business goals.
It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget decisions directed towards the fulfilment of business goals.
The proprietary attribution models are delivering improved marketing performance, resulting in higher ROI and revenue for clients. The vendor says clients see 15% ROI growth and 30% increase in revenue YOY.
Roivenue offers a data-centric solution with:
●Fresh data from all sources
●All marketing data and KPIs, including ROI
●Data-driven attribution models
●A clear, reliable, data-driven view of marketing performance
Categories & Use Cases
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