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rasa.io

Score9.8 out of 10

4 Reviews and Ratings

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What is rasa.io?

rasa.io uses Artificial Intelligence to automate the creating, curating, and sending process of an email newsletter. The rasa.io AI hand-picks the most relevant articles so no two emails are the same, as that the rasa.io newsletter evolves to send curated content specific to each individual person's interests. With topical insights on what customers are actually interested in gathered from the AI, it can be used to inform an organization’s own content strategy.

Categories & Use Cases

Media

newsletter customization, that can be used to to fit branding using email templates.
the interface to boost, select, and send articles to readers.
rasa.io analytics.
multiple newsletter management.

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Key Features

Learn about the best (and worst!) features rasa.io has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of rasa.io's features
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Top Performing Features

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Areas for Improvement

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

Reviews

What users are saying about rasa.io.
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The most efficient, easy way to send out a weekly e-newsletter

Incentivized
Richard BueckertView profile
Marketing & Sales Implementation Strategist in Corporate at RailGun - A Results Marketing Agency (11-50 employees employees)

Pros

  • Automatically curates content for each news letter
  • Scrapes our weekly blog and adds the articles to the weekly newsletter
  • Automatically takes new contacts from our CRM and adds them to the distribution list

Cons

  • Cannot be edited easily from a tablet or mobile device. Desktop is needed
  • You have to be very precise when toggling articles or you'll hyperlink to another page
  • Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list

Return on Investment

  • We get comments weekly about how much recipients like the newsletter
  • There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter.

Other Software Used

Keap (formerly Infusionsoft), Canva, ClickFunnels

Outbound Marketing with rasa.io

Incentivized
Andy WebberView profile
Business Development Manager in Sales at Torsh (11-50 employees employees)

Pros

  • Automated outbound marketing
  • Curating relevant industry articles and stories
  • Driving more traffic to our blog posts that are pushed through the briefs

Cons

  • Not easy to communicate directly with prospects from email

Return on Investment

  • Expanded outreach efforts
  • Increased traffic to website
  • Added value when working with partners

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