Qualtrics

Score7.2 out of 10

394 Reviews and Ratings

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Categories & Use Cases

Media

Most Frequent Users

Top 1 industries using Qualtrics XM for Strategy and Research.

Based on HG Insights installation data

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#1 most frequent

Educational Services

100.0%

1 installation of 1

Denitsa Petrishka

Software Engineer at Next (51-200 employees employees)

Use Cases and Deployment Scope

I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much of a help either as there are not many smart options to manipulate incoming data to Qualtrics. Reporting is absurd in my opinion. Trying to figure out why Qualtrics decides to do something to the data is a dead end. Very hard to use both from devs and sys admins. Not to mention the average responsible company guy that they would put in charge to manage these surveys. Most definitely wouldn't recommend. I've used much easier tools that can do pretty much the same.

Pros

Has nice email visualizations

Cons

Receiving data from other software
Ability to manipulate data within Qualtrics (other than one by one manually)
Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.

Return on Investment

The Qualtrics implementation exceeded its budget three times.

Usability

Caroline Wong

User Experience Researcher in Research & Development at Sun Life Financial (10,001+ employees employees)

Use Cases and Deployment Scope

I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, years of experience in a certain field, education level, etc.

Pros

Variety of questions you can ask.
Easy to rearrange order of questions.
Good tracking of analytics.

Cons

The margins have some restrictions when adding images.
The display of images in surveys can be skewed from preview.

Return on Investment

It's a good tool to collect data to meet business goals.
Can take some time to learn.
Reports are easy to export.

Alternatives Considered

UserTesting, Alchemer (formerly SurveyGizmo) and SurveyMonkey

Other Software Used

UserTesting, Microsoft 365 (formerly Office 365), Atlassian Confluence

Usability

Kevin Bone View profile

Product Development Manager in Product Management at SelectHealth (1001-5000 employees employees)

Pros

Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Cons

All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
Sometimes adding contact data in the "directories" function is clunky and very slow.

Return on Investment

Increased ROI as we have been able to modify products based on what we have heard in surveys that has lead to higher enrollment numbers (roughly 5-7% YOY 2019 to 2020) due to product feature modifications.
Compliance with communication needs and form completion (i.e. Conflict of Interest declaration forms) is a snap with the platform - also saves time, because the reminder feature allow us to send the form to providers who have not yet responded as many time as necessary to get the best response rate.
Combining all of our survey/engagement research needs to just the Qualtrics CoreXM platform keeps everything in one place and gives is better survey governance. Also saves us money not paying for other applications.

Other Software Used

Microsoft Teams, Adobe InDesign, Adobe Acrobat Reader DC, Microsoft Powerpoint, DPS Outlook Office

Usability

Luke Ferrel View profile

Sr Director of Customer Success - Scale in Information Technology at Outreach (1001-5000 employees employees)

Pros

Ad Hoc research
Voice [for] the Customer
Customer Feedback

Cons

Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on

Return on Investment

Our VoC program is hard to quantify, but the impact has definitely been positive

Other Software Used

Outreach, Okta Workflows (Azuqua), ADP Enterprise HR

Usability

Corinne Gibson View profile

Product Marketing Specialist in Marketing at The ROHO Group (5001-10,000 employees employees)

Pros

Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.

Cons

Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.

Return on Investment

It can be hard to determine an exact ROI for Qualtrics; however, the data you can bring to the table when important decisions are being made is invaluable.
The most positive impact has been the ability to spend less time on reporting because the data is so accessible and easily shared.
The time to analyze raw text data is significantly less when you add Text iQ to your license.

Alternatives Considered

FluidSurveys

Other Software Used

Constant Contact, HubSpot, Infusionsoft

Qualtrics

What is Qualtrics?

Categories & Use Cases

Media

Who Buys & Uses Qualtrics XM for Strategy and Research

Most Frequent Users

Educational Services

Most Frequent Users

Mid-sized Companies

Most Frequent Users

United States of America

Qualtrics Reviews

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