GetFeedback vs. Qualtrics XM for Strategy and Research

It is great to standardize under a single survey tool. Because it integrates so well into Salesforce it is very useful if your business lives and breathes in SFDC. It's helpful if you have a lot of surveys you are sending at different points in the customer lifecycle. You will need to have your own email delivery tool to really take advantage of when you are engaging a customer.

Incentivized

I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.

Incentivized

• The way it works with Salesforce CRM and how you can create dashboards and reports based from criteria gathered in GetFeedback.
• Customisable features are a big plus - allows you to choose what kind of question you want to ask.
• Very easy to use interface and so easy to assemble a survey within minutes.

Incentivized

• Qualtrics offers a wide range of question formats. This feature allows for uniquely styled questions that keep a students interest.
• Qualtrics is very useful for sending out surveys on a particular schedule at a good time to not overload our campus IT system. The reminder feature is great in that I can set up all four reminders for the entire survey when I set up the survey.
• I most value the immediate support when I run into a problem. A problem stops my work in its tracks. It is very important that I get the issue resolved quickly so I can get on with my work.

• Survey submissions can notify only one email address so if you need individual responses to go to another individual you have to either set-up Salesforce workflows/email alerts or auto-forward rules in the email inbox
• Salesforce integration and sync is great and usually reliable but occasional record ID changes cause a failure in a survey response to sync to Salesforce. GetFeedback has no way to notify the administrator of the record's failure to sync.
• Easier to sync all data to Salesforce and do survey reporting within Salesforce than within the GetFeedback user interface

Incentivized

• The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
• We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
• I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Incentivized

We have just renewed our annual license. I don't think we could move the company backwards at this point

Incentivized

I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.

It is incredibly straightforward to use. Setup time is hours to days. When it is up and running, you can forget it exists. The Lightning Platform integration then starts to provide many options around creative use of the tools. It becomes more about where you can extend to your hearts content. Lightning App developers will have a great time here.

All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.

The few times, and I mean few, I have had to reach out to the support staff they were very helpful. I was also lucky enough to meet the developer at a users' conference. His willingness to hear what I had to say was impressive. After understanding his background coming from the CRM world I knew that he knew what we as users needed in the way of integration.

Incentivized

Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible

I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints

I like being able to easily integrate new colleagues by simply giving them a log in user name and password

Satmetrix actually replaced GetFeedback, by SurveyMonkey at my previous company with a lot of objection from myself. The rationale was: wanted quicker survey deployment and better analytics, neither of which was solved by bringing in Satmetrix as the issues were architectural around the self-built IP and NOT GetFeedback, which did precisely what it could with the data it had. Much like other NICE products I have encountered, the synergy with Salesforce is labored and incredibly challenging to get up and running. There was a lot of heavy lifting to get the two platforms to work with each other and the sentiment that I got from Satmetrix was that it wanted to be the centre of the CX world and would be much happier if Salesforce didn't exist. This is great if you a company that is solely marketeers but terrible if you want to leverage and use the multifaceted capabilities of CX strategies.

My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye catching but it does the job.

• Our response rate for our lead qualifying survey has been hovering around 55%. That doesn't mean that they complete the entire thing, but at least we are getting some answers back. It also allows us to weed out any leads that are outside of our scope of work. The survey when answered in its entirety gets a lead 13 steps down our customer journey map.
• The automation of sending out the recruiting survey has allowed our recruiting manager to focus on qualified applicants and has completely eliminated the duplicate data entry of key information that the hiring managers required for determining if a candidate should be scheduled for a phone interview. Over the past year of using this survey we received 145 survey back. That is 145 manual emails that no longer had to be sent out by staff. You do the math on that time savings.
• The new hire training feedback has allowed internal trainers to understand how to better tailor each session to on-board future employees in a more effective manner. With over 33 different training modules you can imagine how intensive our on-boarding process can be and if we can understand what works and what doesn't this only adds to the effectiveness of each trainer.

Incentivized

• Increased productivity due to the highly intuitive user-interface and template saving capabilities.
• Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
• If a user has created a great template, they can share to external teams quite easily. It helps other departments!

Incentivized