TrustRadius: an HG Insights company

Propensity

Score7 out of 10

1 Reviews and Ratings

Get a Demo

What is Propensity?

Propensity is an ABM platform designed to deliver contact-level attribution. Built for B2B teams, Propensity goes beyond account-level targeting to show exactly who’s engaging, from first touch to closed-won.


With Propensity, users can:

  • Identify and Engage Real Buyers: See who’s actually interacting with your brand, not just which accounts.

  • Run Omnichannel Campaigns: Launch coordinated campaigns across 15+ channels, including display, social, email, and direct mail.

  • Deliver High-Intent Leads to Sales: Route real-time, double-verified leads based on buyer behavior and intent.

  • Sync Directly with Salesforce and HubSpot: Keep marketing and sales aligned with clean, actionable data direct to a connected CRM.

  • Measure What Matters: Tie every touchpoint to revenue with transparent, contact-level attribution.

Categories & Use Cases

Videos

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationNo
Supported CountriesGlobal

FAQs

What is Propensity?
Propensity is an ABM platform that delivers contact-level attribution. It is used to run omnichannel account-based marketing campaigns, and to see who’s interacting with a brand while sending accurate, high-intent leads directly to sales.
How much does Propensity cost?
Propensity starts at $1000.
What are Propensity's top competitors?
Demandbase One, Terminus ABM Platform, and 6sense are common alternatives for Propensity.