Out of Dark

Out of Dark helps companies to sort customer touchpoints into persona-centric customer journeys and get their CX and marketing operations under control.

Multiple journey views
Customer journey can be viewed in the Activity map timeline where the touchpoints can be moved using drag-and-drop or in a traditional Detail view that’s better suited for editing the touchpoints.

Customer touchpoints
Each customer interaction can be defined with additional details like description, image, goals & objectives, link, metrics, satisfaction level, personas, opportunities for improvement, person responsible, and duration.

Clean persona profiles
Persona profiles help to define target audiences by creating fictional characters that represent them. They are designed to be easy to read and can be assigned to touchpoints.

Metrics & KPIs
Performance metrics can be added to individual touchpoints and then displayed in the Phase section and on the Dashboard. Out of Dark states that in the near future the app will feature automatic import of the metrics from social, analytics, advertising, and e-commerce tools and apps.

Warnings
Users can set up thresholds and get notified when the touchpoint KPIs go over or under.

Opportunities & Actions
Out of Dark gives users a bird’s-eye view of their customer journey and helps them to see which touchpoints can be improved. Opportunities & Actions will help them manage their ideas and follow through on them.

Knowledge base
Accumulated metrics will gradually create a CX & marketing knowledge base. Trend graphs with historical performance will show how the touchpoints performed over time.

With Out of Dark

CEO has a 24/7 overview of what’s going on
CMO has a control panel for all marketing operations
CXO has a framework to put together and visualize all customer interactions
Current and remote employees are always in the loop and new ones are onboarded in a few hours
Marketing agency has a tool to manage each client and comprehensively present its work