Out of Dark vs. TheyDo

If you have a digital product with a digital customer experience that needs to be analysed, described, and potentially monitored and improved. This tool gives you a ready methodology that works. Less suited if you need to map internal processes in a sort of Business Process Management Notation, but still is a good alternative to that.

Incentivized

• Customer journey mapping
• Create a list of pain points
• Define a strategy and prioritizing what's important

Incentivized

• Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
• When choosing the images for the actors, sometimes the app freezes.

Incentivized

As TheyDo is focused on customer journey mapping only, their user interface works very well. You can easily create a team and manage multiple user roles and teams. As for the learning curve, it is also not that difficult to learn how to use the tool, and this boosted genuine adoption rather than forcing people to use a tool in a usual top-down approach.

Incentivized

• Improved the overall knowledge of our product to the whole employees and customer service.
• Gained more speed in making strategic decisions (e.g. what to improve next).

Incentivized