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Opal

Score9.1 out of 10

10 Reviews and Ratings

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What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can:
  • Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel.
  • Create content exactly how its audience will experience it in market.
  • Calendar work in a central, visual hub to maximize impact in market.
Opal helps customers achieve:
  • faster content creation
  • faster marketing approvals
  • ROI through time saved

Categories & Use Cases

Media

Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the Chat & Activity window.
View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.
Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

1 / 3

Reviews

What users are saying about Opal.
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Love it!

Jasmine SullivanView profile
Sr. Specialist, Communications in Social Media at T-Mobile (10,001+ employees employees)

Pros

  • Allows me to present visuals of content that's easy to understand.
  • Review processes are made simple and are streamlined.
  • Helps me stay within character count when planning content.

Cons

  • Wish it allowed a quote tweet feature. I need this very often for my role.

Return on Investment

  • N/A

Brand Storytelling: Opal is the best for brands who are serious about telling better stories

Incentivized
Kenji OnozawaView profile
Social Media Manager in Marketing at Alaska Airlines (10,001+ employees employees)

Pros

  • Providing teams with visibility: everything from the 30,000-foot view to the in-the-grass details. People who need to see, coordinate and communicate over campaigns can do it easily within Opal.
  • Alignment and efficiency: Great workflow processes whether you need to set up approval systems or need to organize different items.
  • Opal is quite flexible and easy to use; it really is intuitive.

Cons

  • I would love it if Opal integrated social publishing into their tool.
  • It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
  • I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.

Return on Investment

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Alternatives Considered

Percolate

Other Software Used

Sprinklr, Brandwatch, Iconosquare

Long time Opal user highly recommends it for large social and content marketing teams

Incentivized
Kelly RigottiView profile
Director of Digital Marketing in Marketing at SAP Concur (5001-10,000 employees employees)

Pros

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Cons

  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.

Return on Investment

  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.

Alternatives Considered

Kapost

Other Software Used

Sprinklr

Going social for Opal

Incentivized
Teena ThachView profile
Associate Community Manager in Marketing at Starbucks (5001-10,000 employees employees)

Pros

  • Scheduling social posts
  • Communicating with your team
  • Planning ahead

Cons

  • Late alerts in emails when things are posted

Return on Investment

  • Always ahead of the game when it comes to planning

Alternatives Considered

Oktopost

Other Software Used

Lithium Social Media Management

Can't live without it.

Incentivized
Verified User
Vice-President in Marketing (1-10 employees employees)

Pros

  • Extremely intuitive and streamlined
  • Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
  • Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
  • Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
  • Very quick and responsive platform - no lag or long load times
  • Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
  • Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.

Cons

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Return on Investment

  • Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning.
  • Ability to transition from reactive content posting to proactive content planning
  • Fewer errors due to established approvals process
  • Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI.
  • Increased efficiency means the ability to post more content and be more targeted = increased ROI.

Other Software Used

Slack

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