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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    monday marketer

    Score8.5 out of 10
    N/Amonday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.

    $0

    per month per seat

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Pricing
    monday marketerOpal
    Editions & Modules
    Individual
    $0
    per month per seat
    Basic
    $10
    per month per seat
    Standard
    $13
    per month per seat
    Pro
    $22
    per month per seat
    Enterprise
    Contact Sales
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    monday marketerOpal
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    monday marketerOpal
    Considered Both Products
    monday.com
    No answer on this topic
    OPAL
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    46 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    39 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    45 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    32 Answers
    No answers on this topic
    Features
    monday marketerOpal
    Lead Management
    Comparison of Lead Management features of monday marketer and Opal
    Feature
    monday marketer
    7.6
    15 Ratings
    12% above category average
    Opal
    -
    Ratings
    Automated sales alerts and tasks7.615 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of monday marketer and Opal
    Feature
    monday marketer
    9.5
    30 Ratings
    15% above category average
    Opal
    -
    Ratings
    Calendaring9.630 Ratings00 Ratings
    Event/webinar marketing9.316 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of monday marketer and Opal
    Feature
    monday marketer
    7.0
    31 Ratings
    3% above category average
    Opal
    -
    Ratings
    Dashboards7.331 Ratings00 Ratings
    Standard reports6.819 Ratings00 Ratings
    Custom reports6.919 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of monday marketer and Opal
    Feature
    monday marketer
    8.8
    33 Ratings
    32% above category average
    Opal
    -
    Ratings
    Role-based workflow & approvals9.730 Ratings00 Ratings
    Customizability7.933 Ratings00 Ratings
    User Ratings
    monday marketerOpal
    Likelihood to Recommend
    8.0
    (46 ratings)
    9.2
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.7
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (13 ratings)
    -
    (0 ratings)
    User Testimonials
    monday marketerOpal
    Likelihood to Recommend
    monday.com
    monday marketer is a great tool for managing everything from the idea stage, to the production of content, to organizing goals and campaigns, all the way to collaborating and sharing with stakeholders and leadership. We used to work on multiple tabs in a worksheet, and monday.com changed the game. We're more organized than ever, and we can easily share what works/what doesn't with other team members around the globe!
    Incentivized
    Read full review
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    Pros
    monday.com
    • One can easily create a Project work breakdown structure that helps us to understand the current status of the project.
    • Easily assigning users, customization is par excellence, and different types of data attachments are the coolest feature.
    • Automation, forms, and customized notifications are wonderful features that make our work easy.
    Incentivized
    Read full review
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    Cons
    monday.com
    No answers on this topic
    OPAL
    No answers on this topic
    Usability
    monday.com
    It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
    Incentivized
    Read full review
    OPAL
    No answers on this topic
    Support Rating
    monday.com
    Honestly, I haven't called monday's support, because, the few times that some help was needed, the area coordinator is in charge of looking for solutions.
    But, if I have a reference from her, praising the support received, because in a few minutes or at most hours, everything is normal. It's amazing how fast and effective they are.
    Incentivized
    Read full review
    OPAL
    No answers on this topic
    Alternatives Considered
    monday.com
    No answers on this topic
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    Return on Investment
    monday.com
    • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
    • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
    • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
    Incentivized
    Read full review
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    ScreenShots

    monday marketer Screenshots

    Screenshot of Marketing plan board main view

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.