pharosIQ

TOFU Content Syndication leads across global regions in NA, EMEA and APAC. MOFU Direct Mail survey completions for key regions in NA and EMEA. We were searching for a vendor with low CPL, quality intent and insights and a streamlined lead hand off process into our marketing automation and CRM system. We evaluated several vendors in prior years and were impressed by the quantity of delivery against our target account lists and ICP criteria in addition to speed to delivery from pharosIQ. We also needed to ensure the vendor could work with our suppression list to ensure we were not receiving leads already within our existing database.

• Campaign influence of pipeline generation (5x ROI)
• Over 9,000 new names added to database
• Low MQL Conversion

Salesforce Sales Cloud, Adobe Marketo Engage, Domo, monday.com

pharosIQ is a lead generating vendor, we utilize it for our content syndication marketing efforts.

They are great at reaching the right contacts on the buying committee.

• Great lead to opportunity conversion.
• High quality opportunities with good likelihood to close.
• ROI wise - amazing deal. One closed won can sum up to the entire campaign's cost.

INFUSE, Integrate Demand Cloud and Spiceworks Community

INFUSE, Spiceworks Community, DemandWorks Media

We use pharosIQ paid media programs to generate demand for our security solution areas. We have specifically used pharosIQ content syndication, direct mail, and display advertising services. These have helped us generate leads for our sales team to follow-up on. We use a variety of paid media vendors and pharosIQ consistently exceeds our goals from a lead conversion standpoint, ultimately driving pipeline, leading to a high ROI.

• High lead quality
• High conversion rate to MQL
• High conversion rate to Opportunities
• Strong pipeline generator
• High overall ROI

TechTarget Lead Generation and DemandScience

TechTarget Lead Generation, DemandScience

At our company, I use pharosIQ within the marketing team to support campaigns that promote our software solutions within the Industrials vertical in Central Europe. From a business standpoint, pharosIQ helps us address the need to clearly communicate the value of our products to prospects and customers. The data and reports generated through the campaigns inform our nurture campaign target group, re-targeting, etc. It also supports sales enablement by providing real-world insights.

• 30% ROI in our previous campaign

6sense, Influ2

We use pharosIQ for both content syndication and their conversational display ads. The content syn is pretty standard, compared to other vendors in the space. We did have some slight targeting and fulfillment gaps, but we were focusing on a niche EU audience, so it was to be expected. The conversational display ads are very unique and offer some interesting analytics.

• Lead Goals
• Opp Goals
• Booking Goals

Integrate Demand Cloud, DemandWorks Media, Digitalzone, Activate and DemandScience