pharosIQ

pharosIQ empowers B2B marketers with visibility into buyer behavior through its advanced "intent-to-purchase" signal engine. By analyzing high-impact engagement signals - such as case study downloads, whitepaper reads and pricing review guides - pharosIQ uncovers buying intent. It goes a step further by validating project-specific data such as timelines, budgets and buying committee details. pharosIQ then transforms these insights into full-funnel demand generation strategies. pharosIQ offers solutions designed to meet buyers where they are, whether that means filling the top of the funnel or accelerating pipeline deals.

The pharosIQ suite of solutions include:

• IQsyndicate: B2B Content Syndication - Drive engagement and brand awareness while reducing acquisition costs with B2B content syndication.
• IQdirect: Direct-to-Desk Mail - Launch differentiated and tailor-made campaigns with first-party data, custom incentive offers, and direct mail design, optimized to drive down-funnel action.
• IQengage: B2B Display Advertising - Drive in-market leads with precision-targeted display, native, video and custom conversation advertising units.
• IQconvert: Sales Qualified Leads - Send leads with comprehensive call notes directly to sales team members.
• atlasIQ: "Intent-to-Purchase" Data - Takes the guesswork out of sales and marketing targeting. Displays who is actively in-market based on down-funnel content engagement.