INFUSE

Score8.9 out of 10

117 Reviews and Ratings

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INFUSE

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

Categories & Use Cases

Media

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Chris OShea

Strategic Marketing in Marketing at Siemens Digital Industries (10,001+ employees employees)

Use Cases and Deployment Scope

We at Siemens Digital Industries lean on INFUSE for a number of demand generation programs. We work with them to acquire leads which are top and middle of funnel. The programs are specific to a certain Target Account List. The programs also target certain personas which are important for us to reach.

Pros

Customer Service
Lead Acquisition
Strategy and advice

Return on Investment

Targeted lead which fit our ICP
Excellent quality of leads delivered
INFUSE are accurate in terms of what they deliver

Haley W. Shelley View profile

Digital Marketing Specialist in Marketing at Pegasystems (5001-10,000 employees employees)

Use Cases and Deployment Scope

Pegasystems uses INFUSE for content syndication. In 2025 we were tasked with driving contact details for our target orgs across the globe, so finding great partners to help us do that is crucial. Our APAC peers have also been using INFUSE for a few years and have had great success. This is key for our strategy because we have had ongoing trouble driving performance from other partners for APAC orgs and regions.

Pros

We've seen the double-touch targeting work extremely well for brand recognition when leads are reached out to.
We've seen the titles collected be extremely impressive. Following closely to our persona targeting.
The INFUSE team is also very great with feedback - jumping into action to optimize as soon as requested.

Cons

Self Service creation of ads
Web Analytics + Revenue details in dashboard
API connection so leads seamlessly flow into our CRM

Return on Investment

CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
We've seen great quality from titles, and Sales conversations with leads.
Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.

Alternatives Considered

Madison Logic Platform, Demandbase One and Amazon Advertising Sponsored Products

Other Software Used

LinkedIn Marketing Solutions, Google Ad Manager, Google Analytics

Christopher Berry

Campaign Strategy Executive in Marketing at MVF (501-1000 employees employees)

Use Cases and Deployment Scope

We use Infuse for MQL generation and delivery. They provide us with high-quality leads on a campaign-by-campaign basis. Without Infuse, we wouldn't be able to deliver our clients such high-quality leads and provide campaign optimisation throughout. They also provide additional context and advice on client briefs, offering useful feedback on audience targeting that can be shared with our clients to help win the business.

Pros

Timely Responses.
High Quality Leads.
Great Customer Service.
ICP analysis.

Cons

Larger reach in more niche demographics.
Being more open to turning down campaigns if they don't think it best matches their specialities.
Having a breakdown of all the MQL options they offer (single touch, double touch, nurture, etc) with explanations of the process for each that could be shared with clients.

Return on Investment

Improved Quality of Leads.
Wealth of Knowledge we can pass onto clients.
Helped give new starters an overview of the industry (Infuse Academy).

Other Software Used

Slack, Microsoft 365

Diana Tamboly View profile

Manager, Field Marketing, Europe, Cvent in Marketing at Cvent (5001-10,000 employees employees)

Use Cases and Deployment Scope

I've worked with INFUSE in a couple of my marketing roles. Their services are great for contact generation when sales and marketing teams have a clear goal of which companies and job personas they want to target. The best part is that all contacts come with double opt-in, making them ready for further marketing, sales qualification, and nurturing. The INFUSE team I've worked with in my recent role is responsive, creative, and professional!

Pros

Delivering new targeted contacts.
With double opt-in.
Creative, responsive, professional.

Cons

In the past, we have seen mixed results when we would receive two or three different email addresses for the same contact. But that was over five years ago.

Return on Investment

We've added over 200 new contacts across three campaigns. These are now being qualified and nurtured for new business opportunities.
CPL is high compared to in-house database research teams.

Michael Garrison View profile

Senior Manager, Partner Marketing in Marketing at Cloudera (201-500 employees employees)

Use Cases and Deployment Scope

We work with INFUSE primarily for top to middle of the funnel lead generation and qualification campaigns. We typically start with a piece of existing content (eBook or white paper) which they activate via content syndication. That is generally followed up with a 3-6 email nurture stream that INFUSE sends out on our behalf to the contacts that downloaded the content. That is then usually followed up by an outbound telemarketing campaign to gauge the contacts interest in the content/use case and their desire to speak with a sales representative

Pros

Data profiling, segmentation and targeting
Campaign / project management and execution
Provide campaign insights and results

Cons

Content creation of demand generation assets: eBooks and white papers
Integration of lower funnel activities like virtual roundtables

Return on Investment

They have demonstrated the ability to execute campaigns on time with the highest quality
They have delivered on expectations. Their lead quality has been good and the campaigns have shown ROI
We continue to invest in campaigns with them.

pharosIQ

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DemandScience

Foundry, now with triblio

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