TrustRadius Insights for pharosIQ are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Lead Qualification Services: Users have appreciated the lead qualification services provided, noting their effectiveness in identifying potential leads and streamlining the sales process. They specifically mentioned how these services helped them focus on high-potential leads, leading to increased conversion rates.
Customized Marketing Plans: Reviewers found the custom marketing plans to be highly effective, tailored precisely to their unique business goals and target audience. They highlighted instances where these customized plans resulted in improved brand visibility and customer engagement.
Personalized Campaigns Impact: Some users felt that the personalized campaigns were not only impactful but also instrumental in driving significant growth by attracting quality leads. They shared success stories of how personalized campaigns led to a boost in lead generation and conversions, ultimately impacting their bottom line positively.
consolidate/format customer intake form. lots of questions, odd formatting. a web form might be better or a templated doc?
Likelihood to Recommend
pharosIQ services are particularly useful when looking to reach new audiences beyond your existing database and want to quickly test content resonance at the top of the funnel. The speed of results and ease of setup make it ideal for time-sensitive campaigns or when you're looking to supplement other demand gen tactics.
We utilize PharosIQ to manage our US Concierge Program, as well as design and execute channel marketing campaigns.
Pros
Program Management.
Marketing Campaign Execution.
Prescriptive & Predictive Analytics.
Cons
Creative design.
Expansion of agency offerings for a well rounded Marketing approach.
Likelihood to Recommend
They are fantastic, predictive, and prescriptive analytics that help drive well-qualified leads through their BDR tele-outreach. It would be great to see offerings from other types of marketing, but we need a creative in-house team to design and deploy them.
TOFU Content Syndication leads across global regions in NA, EMEA and APAC. MOFU Direct Mail survey completions for key regions in NA and EMEA. We were searching for a vendor with low CPL, quality intent and insights and a streamlined lead hand off process into our marketing automation and CRM system. We evaluated several vendors in prior years and were impressed by the quantity of delivery against our target account lists and ICP criteria in addition to speed to delivery from pharosIQ. We also needed to ensure the vendor could work with our suppression list to ensure we were not receiving leads already within our existing database.
Pros
Consistent and regular rhythm of business and communications.
Streamlined campaign ops team.
Speed to delivery and adjusting to marketing team needs.
Cons
Increased insights based on intent signals within their platform.
Optimization recommendations with regional nuances for global campaigns.
Expanded offerings for mid-funnel engagement.
Likelihood to Recommend
pharosIQ delivered well on our TOFU ask with scaled lead delivery across 5 geographies. Having a single vendor POC helped to streamline communications across the global campaigns to ensure quality, quantity and fulfillment was continually fulfilled. We struggled with the mid-funnel program as the conversion forward was not very successful to sales ready leads. We also did not hit the benchmark of survey completions as originally proposed from pharosIQ from other customers who completed this campaign.
I use PharosIQ to help support our Account-Based Marketing efforts. They help us reach the accounts we want to get, expand our database for outreach, and stay top of mind. We have overall business and revenue goals, and PharosIQ helps us to get in front of the right stakeholders and decision-makers.
Pros
On-time lead delivery
Weekly reporting
Fast response time with questions or concerns
Cons
Additional data insights in the reporting would be helpful
Display reach and scale
Dashboard for all the information would be helpful to see so can go in on a weekly/basis for updates
Likelihood to Recommend
PharosIQ is a very easy-to-work-with and cost-effective solution for account-based marketing efforts. It provides relevant contacts to help increase our database, allowing for more outreach. Having a lower CPL and CPM helps to stay within budget without sacrificing quality, which allows us to stay on target for our business goals.
VU
Verified User
Program Manager in Marketing (1001-5000 employees)
pharosIQ are currently assisting us with a telemarketing lead gen campaign in the whitespace area; focusing on a specific product within pre-defined verticals and seat sizes.pharosIQ have been able to deliver a steady flow of SQLs, in turn allowing us to book meetings and generate pipeline far beyond out initial investment.
Pros
Consistent and high-quality lead gen.
Willingsness to review and replace a lead on the odd chance it has been disqualified.
Great communication and follow-up, whether via email or during meetings.
Cons
pharosIQ have always done right by us with this campaign.
Likelihood to Recommend
pharosIQ is our go-to tele lead gen provider, and multiple associates in my team now use them for their lead gen services.
I use pharosIQ to help my partners generate demand and identify customer opportunities. We do this through the use of a number of innovative tools and marketing processes that pharosIQ offers.
Pros
Provides access to innovative, and effective, marketing activities.
Very strong project management
Drive results
Likelihood to Recommend
If someone needs help to drive top of funnel marketing activities or moving along deals in the funnel, pharosIQ is a smart choice.
We’re collaborating with the agency pharosIQ for a couple of quarters already, to drive end-user demand alongside our valued channel partners. This effort encompasses both whitespace and installed-base campaigns. We’re extremely satisfied with the results, as the team is always highly engaged, well-prepared and experienced, and their signals engine delivers top opportunities from verified buyers.
Pros
partner engagement
nurturing their own audience (signals engine)
project management
Cons
explain campaign offers a bit more easily to our partners so that also a non-marketing audience can understand them easily
Likelihood to Recommend
both whitespace and installed base demand-generation
We just pharosIQ for our content syndication program and are looking to use them for display advertising as well. Our goal is to field more leads and active prospects to send to our Sales team. We also want to introduce more people to our company and services with the end goal of getting them to buy/use our technology.
Pros
Communication
Friendliness
Constructive feedback
Opportunities to pivot
Cons
Buyer ready leads
Better lead targeting
N/A
Likelihood to Recommend
pharosIQ has a fantastic team of people. They are always willing to help and support us by whatever means necessary. It doesn't feel like we are using them as a service, it feels like a real team effort. They genuinely care about our business and helping us to meet our goals.
We use pharosIQ paid media programs to generate demand for our security solution areas. We have specifically used pharosIQ content syndication, direct mail, and display advertising services. These have helped us generate leads for our sales team to follow-up on. We use a variety of paid media vendors and pharosIQ consistently exceeds our goals from a lead conversion standpoint, ultimately driving pipeline, leading to a high ROI.
Pros
The lead quality provided from pharosIQ is high, always meeting our targets and needs. This leads to higher conversion rates and ROI.
Audience targeting
Communication
Program support is fantastic. pharosIQ always goes above and beyond to ensure program success
Cons
I, personally, have not run into any issues with pharosIQ. I have not used all of their services, but the ones that I have, have run smoothly.
Likelihood to Recommend
pharosIQ has consistently been one of our top performing paid media vendors. Their lead quality is fantastic, the conversion rates are above average, and the overall ROI is very high.
One thing to note, with any paid media vendor, is that you need to have a strong marketing nurture and SDR follow-up plan in place to ensure the leads you generate are set up for success and effectively flow through the customer journey / your funnel.
