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Mediafly

Score7.7 out of 10

95 Reviews and Ratings

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What is Mediafly?

Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.

Categories & Use Cases

Media

Pull in data from multiple sources to get a 360° view of your business.
Share presentation-ready reports with your team or your Board of Directors.
Eliminate noise, and go beyond lists and pivot tables to get deeper insights.
Draw links between different data elements, and see connections across your data sources.
Follow the Newsfeed, and never miss the headlines.

1 / 5

Reviews

What users are saying about Mediafly.
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Top-Notch Content Management: Confidence that the content you designate is what is available

Incentivized
Dawn Jonckowski
Senior Content Manager in Marketing at PKWARE (51-200 employees employees)

Use Cases and Deployment Scope

Best collateral version control I've ever experienced. We use Mediafly for version control of our collateral across the company and wherever our content lives. Using Mediafly share links, we are able to post collateral to our website and portals. If a piece needs to be updated, it's easy to upload the newest version to Mediafly, which will then farm out the latest version everywhere the share link lives. If you are tired of having to update a piece of collateral in 12 different places every time a change is made, you need Mediafly.

Pros

  • Version control
  • Easy to share content
  • Detialed insight into what content is shared and viewed

Cons

  • Initial setup can be a bit confusing

Most Important Features

  • Easy to upload material
  • Easy to share material with outside parties
  • Ability to "mirror" content across folders within Mediafly so it only has to be updated in one place

Return on Investment

  • Saves minimum 25 minutes PER ITEM when updating content, eliminating the need to manually upload content in multiple places

Other Software Used

MS SharePoint, Zift Partner Relationship Management, HubSpot Marketing Hub

InsightSquared Analytics is a powerful reporting and data tool!

Lindsey HuntView profile
Sales Enablement in Sales at Clearwater Analytics (1001-5000 employees employees)

Pros

  • Detailed Forecasting
  • Reporting on Current Pipeline
  • Reporting on Previous Time - Days, Weeks, Months, Quarters, Years
  • Performance Measurement
  • Activity Ratio

Cons

  • Reporting on KPIs that are not necessarily tied to a $ amount (BDRs)
  • Coloring of bar graphs is not adjustable
  • Too many report options which can create confusion and waste time

Return on Investment

  • Fast, accurate insight into the business (positive)
  • Provides data useful in performance management (positive)
  • Easy to export reports and diagrams for board reporting (positive)
  • Lack of insight into KPIs other than $ pipeline (negative)

Alternatives Considered

Salesloft, Predictive Pipeline and from XANT (formerly InsideSales.com)

Other Software Used

Outreach, Vidyard, ZoomInfo, Highspot, Bynder Brand Portal

Usability

Improved Insights from InsightSquared

Incentivized
Reggie DyeView profile
Sales Operations in Sales at ACCUMEN Inc. (51-200 employees employees)

Pros

  • Love that there are graph templates that can be customized and provide a very clear picture of what's going on.
  • Each graph/chart has an explanation of what it means and how to use it.
  • Is integrated with Salesforce, i.e., appears as a tab along with Accounts, Reports, Dashboards, etc., for easy access.

Cons

  • There are a couple graph/chart explanations that could be a little easier to understand.
  • Nothing else really comes to mind.

Other Software Used

Highspot

True Multi-touch Marketing Analytics ARE Possible

Incentivized
Ryan WeberView profile
Sr. Marketing Operations Manager in Marketing at Spireon (201-500 employees employees)

Use Cases and Deployment Scope

We use InsightSquared Marketing Analytics in direct integration with our Salesforce instance. It's our only marketing analytics and business intelligence tool. We use it in conjunction with our sales operations BI tool to provide our business with a complete, multi-touch, profile of our marketing and lead gen business results.

Pros

  • Deep SQL capabilities
  • Highly Customizable
  • Good Integration Options
  • Accurate Multi-touch Analytics

Cons

  • Requires SQL knowledge to customize reports
  • Visualizations are a little dated (although in the process of being updated)
  • Ease of editing minor details of reports and dashboard
  • No dashboard-wide updates

Return on Investment

  • Adjusted our business reviews to better represent marketing ROI
  • Increased the timeframes we could accurately report on (up to 2+ years now)
  • Completely new executive leadership team dashboards

Other Software Used

Salesforce.com, HubSpot

So! Much! Data!

Incentivized
Kat LazzaroView profile
Senior Operations Analyst at Extension, Inc (11-50 employees employees)

Pros

  • The reports are customizable--you can view your date the way you want to view it.
  • Their customer support is absolutely second to none--A+ every time.
  • Such a robust system full of ANY data you could think of
  • Their easily customizable reporting makes KPI tracking a breeze.

Cons

  • The system is almost TOO robust; it's nearly impossible to learn and utilize everything within the system.
  • Some things are not customizable after creating them. Leaderboards, for example, cannot be renamed; they have to be deleted and re-added.

Other Software Used

Bullhorn ATS & CRM, UpLead, Hootsuite

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