Looker

Looker Studio helps us track events and user data, such as Google Ads, Microsoft Ads, Google Tag Manager, Google Search Console, and Google Business Profile events. It allowed us to keep all of our customer tracking data in one place and update things as needed, including the dates we want to track.

• It has allowed us to get a higher ROI due to us being able to pull information from our CRM and see how our team is performing.
• WE have 5 brands under our umbrella company that we have integrated with Looker Studio, which pulls in data from our sales numbers, closing %, etc.

Asana, Later Social, ElevenLabs Prime Voice AI

We are using Looker to build a Dashboard based on data coming from Jira. Our organization has over 50 Agile teams, and we use Looker to create analytics reports and use them on a daily basis to help drive team performance. The key metrics we use are team-wise metrics for products and services and velocity metrics for sprints. The Looker dashboard has been a primary source of information when we try to update our Leadership on the progress made by the team and help understand the capacity with which the team works.

• Helps in driving the team's performance.
• Understand where the team lacks (In which metrics).

Eazy CRM

Greenhouse, CircleCI

We use Looker as a reporting tool for clients. Not all clients but those where we want to be able to connect multiple data sources and more unique metrics into the one report or dashboard.

• It cuts down the time-to-insight.
• It gives us better visibility across teams
• Helps non-analytical stakeholders get a better understanding of performance

Semrush

Semrush, Google Search Console, Screaming Frog SEO Spider

I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.

• Return on time
• Client success
• Decreased time on needless reporting

Tableau Desktop

Semrush, Ahrefs, Case Status

We use Looker to build dashboards for our clients that use mainly Google products like GA4 and BigQuery. Looker is (usually) free and easy to set up using built-in connectors to Google's tools. Having a Looker dashboard is often easier to use and access than the default GA4 reports and Looker gives you the ability to add your own objectives using Google Sheet for example.

• Easier access and GA4 data consumption
• Centralized results vs objectives to keep team members aligned on performance
• Quick development production cycle

Klipfolio Klips and Microsoft Power BI

Google Analytics, Klipfolio Klips, Google BigQuery