Looker Reviews & Insights

Score8.5 out of 10

425 Reviews and Ratings

Community insights

TrustRadius Insights for Looker are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customizable Data Visualizations: Users have expressed appreciation for the platform's customizable and unique data visualizations, enabling tailored reports and dashboards to meet individual needs. The variety of dashboards with interactive visualizations and filters is praised for providing valuable insights into data.

Effective AI Automation: Many reviewers have highlighted the platform's effective use of AI in automating data-driven tasks, contributing to streamlined processes and informed decision-making. Automated data aggregations, data segmentation, and connection to multiple data sources streamline data processing.

Ease of Use: The user-friendly interface has been noted by users for facilitating efficient work, reducing the learning curve, and enabling individuals with less technical knowledge to navigate the platform seamlessly. Compatibility with Google Analytics for Firebase enhances the overall data analysis experience.

Reviews

130 Reviews

Fully recommend Looker

Rating: 9 out of 10

Incentivized

February 27, 2025

Use Cases and Deployment Scope

Looker is a core part of our organization’s data strategy, enabling dashboards and reporting for all aspects of our business. We leverage Looker to transform raw data into actionable insights, empowering our teams across various departments to make data-driven decisions. Below is a detailed breakdown of how we use Looker, the business problems it addresses, and the scope of our use case.

Pros

Filtering
Data segmentation
data representation

Cons

Merging dashes
speed of refreshing cookies

Likelihood to Recommend

well suited
1- Heavy transactional or operational workflows
2- Self-service data exploration
3- Automated KPI monitoring & alerts
less suited
1- Small teams without a strong data infrastructure
3- Predictive analytics

Verified User

Manager in Professional Services (1001-5000 employees)

Vetted Review

4 years of experience

Pretty good BI tool with amazing resource efficiency

Rating: 9 out of 10

Incentivized

February 11, 2025

Use Cases and Deployment Scope

Dashboards and Analytics, we use it as complete BI tool sharing dashboards with internal and external stakeholders along with analytics usage of the team. Its also easier to deep dive into different metrices and KPIs from this due to its explores functionality. Looker enables us to create customizable dashboards that provide actionable insights to stakeholders, including management, operations teams, and customers

Pros

Data Integration and Consolidation
Reporting with scheduled report from looks
Data Analysis
SQL Runner for running small SQL queries

Cons

More functionality in terms of available charts
Easier user management for admin accounts

Likelihood to Recommend

Fast enough with large datasets, works really well with multiple data sources especially for an organization like us with multiple data sources. It also allows to create interactive, user-friendly dashboards that allow stakeholders to explore data in real-time but leaves something be desired for when it comes to available BI options as charts are limited with not much flexibility in terms of creating dimension and measures.

Verified User

Analyst in Product Management (51-200 employees)

Vetted Review

4 years of experience

Looker is an under-appreciated tool that can do wonders for your business

Rating: 8 out of 10

Incentivized

February 7, 2025

Use Cases and Deployment Scope

Looker is our go-to tool for reporting on all the users' data in our platforms. We use it to get instantaneous information about specific aspects in each platform, and we also use it to build dashboards and reports that provide us with both realtime and historical insights for specified periods of time. The level of granularity Looker provides is awesome because we can drill down on events and extract much more detailed information.

Pros

Creating visuals and tiles that help you understand your data with just a glance.
The ability to quickly add and remove filters, and measures to your existing reports and being able to start from one point and go from there instead of starting from scratch.
It's fairly fast, especially when dealing with huge amount of data.

Cons

Some filters don't work the way you expect them to so you will have to think o fa workaround.
Sometimes the report crashes if the complexity of the calculation is quite large.
It's not easy to merge fields or pivot on them.

Likelihood to Recommend

Looker is great for creating a lot of reports that have low to medium complexity.
It starts glitching or timing out if the complexity of the calculations is high.

Mahmoud Diab

Technical and Customer Support Specialist in Customer Service at Advocacy Maven (11-50 employees)

Vetted Review

4 years of experience

User friendly data visualisation tool

Rating: 8 out of 10

Incentivized

October 1, 2024

Use Cases and Deployment Scope

Building my own dashboard to monitor campaign performance and simply have an overview of campaign , ad group, account structure and details. Connecting it with google sheet and data sources is fast and easy way to conduct analysis. Whenever other company dashboard is being updated too slowly, Looker is our fast way.

Pros

easily connecting to different data sources
as soon as data is updated in big query Looker gets updated too
easy interface and friendly to new users

Cons

I can't copy past the tables and graphs
I can't connect table or graph to my slide and get auto updates
design and font and be improved or have more variaties

Likelihood to Recommend

Good for self exploration on marketing campaign data, but it is difficult to share it via google slides. For example, I can come to my dashboard for week on week performance, but if I want to add this to my slides, the only way is to make a screenshot of it every week.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

2 years of experience

Looker Studio is quite the product! I highly recommend it!

Rating: 9 out of 10

Incentivized

September 23, 2024

Use Cases and Deployment Scope

We use Looker Studio to create reports especially ones that connect to other Google products but not exclusive to them. Its also an easy way to share reports/dashboards with stakeholders. Its not simply for small reports, the ability to make multiple pages to cover various channels. Additionally, you can create custom metrics.

Pros

Reporting
Analytics
Insights

Cons

Insights
Graphs
Combining metrics and figuring out the percent change.

Likelihood to Recommend

Looker Studio is not the best tool out there but its really good and its free. Add in connectors to other platforms and you start getting a robust tool that reports on your website, Pay Per Click ads, YouTube metrics, YouTube ads, and many other platforms. Not to mention an easy link that anyone can access and share.

Thomas Holland

Senior Manager of Digital Paid Marketing in Marketing at BAYADA Home Health Care (10,001+ employees)

Vetted Review

10 years of experience

View profile

Create beautiful customizable reports.

Rating: 8 out of 10

Incentivized

September 23, 2024

Use Cases and Deployment Scope

We use Looker to build dashboards to visualize data and analyze product usage for internal customers in our company. It allows us to customize different chart types in a clearer way for reading and has the user interface of other Google family products.

Pros

Dashboards
Customization
Data Analysis.
Traffic Analysis.

Cons

User interface is outdated.

Likelihood to Recommend

Looker will be much more practical than a simple spreadsheet when working with a large volume of information. Its ability to integrate with spreadsheets and Google Analytics or take data from websites and landing pages makes it easier to build several tables and graphs on a single page.

Verified User

Analyst in Information Technology (501-1000 employees)

Vetted Review

1 year of experience

A comprehensive review of Looker Studio for my digital marketing agency.

Rating: 10 out of 10

Incentivized

September 22, 2024

Use Cases and Deployment Scope

We use Looker Studio with connectors for Google Analytics 4, Google Ads, Meta Ads, and other advertising platforms to create dashboards featuring key performance indicators (KPIs) for our digital marketing agency clients. The tool provides us with real-time insights and assists in planning future actions. It also facilitates dashboard sharing and offers customization and flexibility for any report we wish to generate.

Pros

google analytics connector.
Customizable interface.
Collaboration and sharing.

Cons

Initial setup.
Learning curve.
Performance with large data sets.

Likelihood to Recommend

As a free product, Looker Studio is recommended for creating dashboards for digital marketing campaigns. By learning the interface a bit, dashboards can be developed that can be analyzed and improved thanks to the customization options Looker Studio offers. One advantage is the ability to connect Google Analytics with just one click, and the pre-designed templates save us time.

carlos ibarra

Director Operaciones in Marketing at Posicion Uno (11-50 employees)

Vetted Review

4 years of experience

View profile

Utilizing Looker Studios For Reporting Needs.

Rating: 8 out of 10

Incentivized

September 22, 2024

Use Cases and Deployment Scope

We use Looker for data and reporting analysis for Google Ad Manager mainly to streamline all reporting into one dashboard with nice charts and graphs. Many publishers would like to see reporting in one dashboard, and GAM does not provide that easily. We build out custom reports that each pub wants to see and tailor them to their needs and wants. We use this across 40-60 publishers.

Pros

Nice Visual Reporting.
Easy Access.
All In One Dashboard Reporting.

Cons

There can be improvement on the ways that data is pulled in.
Filters that can be used inside Looker can be improved —sometimes, it is tough to get down to the granularity we want.
Improving the apps that can be brought into Looker.

Likelihood to Recommend

I think it is a great free tool to use instead of paying Domo or Staq a large monthly fee to accomplish sometimes the same or similar things. I understand that as a free tool, there are always going to be limitations, but for basic reporting to pull all into one dashboard to include interactive charts and graphs, it is a great tool for advertisers and publishers alike.

Missy Geyer

Media Director in Marketing at Fusion92 (501-1000 employees)

Vetted Review

8 years of experience

Verified on LinkedIn

Fantastic, Easy Reports!

Rating: 10 out of 10

Incentivized

September 22, 2024

Use Cases and Deployment Scope

We use Looker to create prettier charts and at-a-glance visualizations/reports and cross-reference more data than our database can. It's helpful to allow non-data people to have better insight into data through reports rather than spreadsheets. Making reports is also easy; so many "data people" across the school have made them, not just those of us in IT.

Pros

Easy to create visualizations.
Easy to link to Google Sheets data.
Reasonably strong reporting calculations and visualizations.

Cons

Reports break easily if changes are made to the data sheet.
It may not be able to connect directly to your system of record; you need to use Google Sheets/BigQuery/etc as an intermediary.

Likelihood to Recommend

If you need basic reporting to share data, with the ability to click into detail or filter, this is your best bet. It's easy to use and update the data. Just be careful that sheets are appropriately shared and not updated inadvertently; fixing the report after that point can be difficult.

Alicia Barevich, bCRE, bCEE

Information Systems Manager in Information Technology at The Blake School (1-10 employees)

Vetted Review

3 years of experience

View profile

Easy to upload, easy to use!

Rating: 9 out of 10

Incentivized

September 21, 2024

Use Cases and Deployment Scope

I create a visual presentation of data each quarter to present to leadership. It's especially great to highlight my monthly metrics and showcase how I'm going above and beyond the current expectations for my goals. It allows me to show how consistent my data is for each day, not condensed into only a few days of productivity over a month.

Pros

Visually engaging.
Minimal background noise, use of white space is great.
Easy to upload data from different sources.

Cons

Massive amount of data being automatically uploaded on a regular cadence.

Likelihood to Recommend

Easy, free tool to upload data to be presented and highlight critical factors.

Verified User

Consultant in Product Management (501-1000 employees)

Vetted Review

1 year of experience

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