Looker Information Reviews & Insights

Score8.5 out of 10

425 Reviews and Ratings

Community insights

TrustRadius Insights for Looker are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customizable Data Visualizations: Users have expressed appreciation for the platform's customizable and unique data visualizations, enabling tailored reports and dashboards to meet individual needs. The variety of dashboards with interactive visualizations and filters is praised for providing valuable insights into data.

Effective AI Automation: Many reviewers have highlighted the platform's effective use of AI in automating data-driven tasks, contributing to streamlined processes and informed decision-making. Automated data aggregations, data segmentation, and connection to multiple data sources streamline data processing.

Ease of Use: The user-friendly interface has been noted by users for facilitating efficient work, reducing the learning curve, and enabling individuals with less technical knowledge to navigate the platform seamlessly. Compatibility with Google Analytics for Firebase enhances the overall data analysis experience.

Looker Reviews

40 Reviews

InformationComputer Software15Computer Networking1Internet17Telecommunications2Newspapers1Computer Games1Online Media2Media Production1

Looker Looks Great for Google Services

Rating: 8 out of 10

Incentivized

July 30, 2025

Use Cases and Deployment Scope

Looker is our BI choice for our Google software and services. It is the simplest way to create dashboards and Business Intelligence reporting for your Google marketing and advertising endeavors. Although there are many, many similar pieces of software on the market, we have found that no other reporting system provides feeds from our YouTube, Google Search Console, Analytics, and Google AdSense all in one tight package.

Pros

Reports from Google software and services data feeds
Creating simple, clean dashboards
Better reporting than AdWords or Google Analytics.

Cons

Documentation is scarce, and very difficult to find when you need it.
Pricing is unclear, particularly as you look to scale your reports across the business.
Data from other sources is not represented in the system as well as first party Google services.

Likelihood to Recommend

Looker is ideal if you are heavily invested in Google Services, particularly marketing related services, and you with to quickly create reporting dashboards for that data. It gets more difficult when you try to tie in data from other services, and I would not use this were I already using BI package - it is not anywhere near as well supported or as widely known as some of its major competitors, but what it does do, it does do well.

Verified User

Director in Information Technology (Computer Software company, 1-10 employees)

Vetted Review

1 year of experience

Powerful Dashboards and Real-Time Analytics with Looker

Rating: 8 out of 10

Incentivized

July 30, 2025

Use Cases and Deployment Scope

Looker is (usually) free and easy to set up using built-in connectors to Google's tools. Having a Looker dashboard is often easier to use and access than the default GA4 reports and Looker gives you the ability to add your own objectives using Google Sheet for example. and Looker is our go-to tool for reporting on all the users' data in our platforms.

Pros

Performance is solid, even with large datasets—it stays fast and responsive
Drag & Drop Data Querying
You can customize dashboards to fit your company’s specific needs.

Cons

Adding AI features would be a big plus.
Flexibility
Combining metrics and figuring out the percent change.

Likelihood to Recommend

It is far better to share data with "non-data people" or at a glance than with spreadsheets. It enables quicker decision-making by giving us real-time insights.

Pintu Prusty

support engineer in Information Technology at dynacons system and solutions ltd (Computer Networking, 501-1000 employees)

Vetted Review

1 year of experience

View profile

The best BI reporting option for Orgs in the G-Suite

Rating: 7 out of 10

Incentivized

July 30, 2025

Use Cases and Deployment Scope

Looker is used as cross cross-functional reporting dashboard, for teams to keep track of important metrics, progress of projects and overall health of features and customer activity. Each board can be customized with your own built graphs and tables, making it easier to connect data and limiting the need for individuals to dig into analytic platforms or raw data - creating a central source of truth.

Pros

Connects data between different sources
Free/low cost option in the g-suite
easy/templated visuals to portray data

Cons

Comment/Discussion functionality could be improved
Limited ability for individual exploration of data beyond reports
more advanced visual customizations and graphs would be nice

Likelihood to Recommend

A great option for teams already in G-suite/Google Analytics, that are looking to create one central source of truth for reporting on product/project activity and health. Once built, tables are fairly intuitive to understand and share across your team. Multiple graphs and tables are easy to organize to ladder up into larger projects.

John Beadle

Director of Product Management in Product Management at Code and Theory (Computer Software, 201-500 employees)

Vetted Review

4 years of experience

View profile

Looker is great for syncing your stats from multiple data sources

Rating: 8 out of 10

Incentivized

September 23, 2024

Use Cases and Deployment Scope

We use Looker in our small business to create visual graphs and reports on our clients stats. We use Looker for the reporting on their website Search Engine optimization and Website traffic. It helps our business with automating all the reports and sending them out to the client on a schedule.

Pros

Graphs and Tables for stats
Integration of stats from multiple sources like Console, Analytics, Youtube
Syncing with data from Google Sheets
Schedule emails to be sent
Live Data

Cons

The syncing of the data can be better
Refreshing the data without having to read the data source
Could use some Good starting templates

Likelihood to Recommend

It's suited for small medium business when you want to pull in data from multiple sources into one document. It's good for using as a report for SEO and website Analytics, and even Youtube analytics.

Laura Glover

Information Designer in Professional Services at The Pixel Zoo (Online Media, 1-10 employees)

Vetted Review

1 year of experience

View profile

Versatile, easy to use data reporting tool.

Rating: 10 out of 10

Incentivized

September 20, 2024

Use Cases and Deployment Scope

We use Looker Studio to create customizable but bespoke reports on clients' marketing and sales activities. When clients come to us with a reporting issue, we use Looker Studio to deliver the result.

Pros

Data visualisation.
Reporting.
Aggregating multiple data sources via connectors.

Cons

More granular sharing options (integrating with Microsoft AD for example).
Out-of-the-box integrations (rather than using 3rd party components).
Direct PowerPoint export (not via google sheets or a 3rd party).

Likelihood to Recommend

It's incredibly versatile and swift to create a proof-of-concept dashboard. We have turned projects around in a fraction of the time it would have taken with other products, such as PowerBI. It's also easier to get clients to use it, as it's free to use, unlike the more limited offering Power BI provides for free.

Jez John

Managing Director in Information Technology at Webstars Ltd (Internet, 11-50 employees)

Vetted Review

1 year of experience

View profile

Overall a really great app! would recommend

Rating: 9 out of 10

Incentivized

May 27, 2024

Use Cases and Deployment Scope

We use Looker as our visualization tool where we are able to complete thorough account analysists and make decisions accordingly. We use quite a few different looks depending on what we're looking for. We use wallet history to detect any strange gaming patterns, we use transaction history to detect any strange purchasing patterns. We're able to check for any duplicated accounts to know what accounts needs to be closed.

Pros

Pinpoints the various purchasing errors
gives an overall review of a players account on one page
Has the option of creating multiple looks depending on what is needed
Easily integrated with other apps being used

Cons

loading time for certain looks can be improved
has an option of viewing more without having to download, specifically account histories
Improve on the delay when actions taken on Backoffice apps

Likelihood to Recommend

Looker excels in empowering business users to analyze data autonomously. Its intuitive interface and ready-made visualizations facilitate the exploration of intricate datasets without the need for data analysts. This is particularly advantageous in situations where teams require prompt responses to queries or the monitoring of vital metrics. However, Looker's emphasis on user-friendliness may pose limitations for extensive data manipulation. If your requirements entail intricate calculations or highly personalized dashboards, alternative tools may provide greater flexibility.

Tanicia Joseph

Operations Quality analysist and trainer in Quality Assurance at Yellow Social Interactive (Computer Games, 51-200 employees)

Vetted Review

3 years of experience

A Dynamic And Customisable BI Tool Perfect For Semantic Layers

Rating: 9 out of 10

Incentivized

March 20, 2024

Use Cases and Deployment Scope

Some stakeholders use Looker to help visualise data that has been made available to them as part of our 'DaaP' programme (data as a product). The simple and intuitive nature allows simple connection to our data warehouse, native/cache'd querying, dynamic visuals, and an abstraction/semantic layer to sit between raw/modelled data and visulisation.

Pros

Semantic layer
Dynamic visualisations
Intuitive design

Cons

Can be slow at times
Some features locked behind pricing tiers
Semantic layer requires additional knowledge to use to full extent

Likelihood to Recommend

Looker is great at providing a semantic layer between your data warehouse and visualisation. It allows the raw data to be sliced and diced in different ways depending on what you want to achieve which is great for keeping the production code base clean and tidy. This can sometimes lead to silo'd data transformation or re-invention of the wheel, but if maintained and regulated correctly can be a real enabler of self-serve analytics. Allowing you to create a data mesh in where each department can look after their own data and allow joining on a set standard across the organisation.

Verified User

Engineer in Corporate (Computer Software company, 501-1000 employees)

Vetted Review

3 years of experience

Great reporting tool

Rating: 8 out of 10

Incentivized

March 15, 2024

Use Cases and Deployment Scope

We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different sources so that all the sources of truth are included and can be analyzed in a single platform.

Pros

Blending sources
Charts variety
Access management

Cons

It’s a bit laggy
Some charts are limited
You can’t create relationships between data sources

Likelihood to Recommend

It’s a great free platform and is intuitive for first time users. For simple dashboards it’s the best option but if needed to do more complex tables and relate different tables to create graphics, it’s too difficult

Verified User

Manager in Marketing (Computer Software company, 1-10 employees)

Vetted Review

3 years of experience

A deeper look into Looker.

Rating: 10 out of 10

Incentivized

March 15, 2024

Use Cases and Deployment Scope

We have Looker in place to view all of the usage data and metrics to track our customers' usage patterns. It is a vital tool that we can use to generate alerts highlighting an urgent need to upgrade or take action on the account. It is a lifesaver for CSMs and Salespeople, as without this, we would be completely blindsided.

Pros

Usage dashboards.
Alerts on action needed.
Overview of the adoption.

Cons

The platform is very slow in general.
It's not very intuitive.
Making dashboards on looker is a hard task.

Likelihood to Recommend

I would highly recommend Looker as a tool. The integrations with our existing CRM and product are great, and the data is almost always accurate. I highly recommend this tool to every organization that wants to monitor their customers' data and understand their usage habits. You can do various cohort analyses with this data.

Verified User

Contributor in Sales (Computer Software company, 1001-5000 employees)

Vetted Review

2 years of experience

When it comes to data visualization, Looker is an excellent and flexible platform.

Rating: 9 out of 10

Incentivized

March 15, 2024

Use Cases and Deployment Scope

We use Looker very frequently as they can provide a number of data options, such as charts and graphs and scalability which meets our needs perfectly. Also their range of useful characteristics includes cost control, AL and ML and security emphasis which can increase your overall business productivity and efficiency. So if your company wants to maximize its productivity and efficiency, this is the way to go.

Pros

Offers numerous data options and scalability.
Can increase productivity and efficiency with greater cost control.
Can easily customize your data.

Cons

Data migrating or uploading time could be reduced.
Managing large number of users can easily become very tough to handle.
No other downside.

Likelihood to Recommend

It is well suited for almost every kind of business. That is mainly due to its good pricing structure, which can help cut unnecessary costs. Plus, it helps increase the overall productivity and efficiency of the business.

Edwin Leonard

Senior Software Engineer in Product Management at Matrix Networks (Computer Software, 201-500 employees)

Vetted Review

4 years of experience

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