#1 most frequent
United States of America
43.7%14,802 installations of 33,836
What is Looker?
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.
Categories & Use Cases
Media
Screenshot of a Looker dashboard with a geo chart.
Top Performing Features
Report sharing and collaboration
Report sharing and collaboration is the ability to easily share reports with others.
Category average: 8.6
Report Delivery Scheduling
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
Category average: 8.4
Publish to PDF
Category average: 8.5
Areas for Improvement
Dashboard / Report / Visualization Interactivity on Mobile
In-app dashboard reports and data visualization.
Category average: 7.9
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 7.4
Predictive Analytics
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Category average: 7.8
Who Buys & Uses Looker
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.6%2,249 installations of 33,836
#3 most frequent
Brazil
5.7%1,926 installations of 33,836
Excellent reporting tool with multiple options.
Use Cases and Deployment Scope
We are using Looker to build a Dashboard based on data coming from Jira. Our organization has over 50 Agile teams, and we use Looker to create analytics reports and use them on a daily basis to help drive team performance. The key metrics we use are team-wise metrics for products and services and velocity metrics for sprints. The Looker dashboard has been a primary source of information when we try to update our Leadership on the progress made by the team and help understand the capacity with which the team works.
Pros
- Excellent personalization option.
- Options to create multiple Dashboards.
- Options to Fav the reports and use them when required.
Cons
- The UI and interface are very basic and can be more modern.
- The color combination looks very simple and cannot be customized in reports.
Return on Investment
- Helps in driving the team's performance.
- Understand where the team lacks (In which metrics).
Alternatives Considered
Eazy CRM
Other Software Used
Greenhouse, CircleCI
Love the cross-channel reporting
Use Cases and Deployment Scope
We use Looker as a reporting tool for clients. Not all clients but those where we want to be able to connect multiple data sources and more unique metrics into the one report or dashboard.
Pros
- It integrates with data sources really well if you have the know-how
- The dashboards provide fully interactive reports for all stakeholders
- I also appreciate the ability to create custom metrics and dimensions
Cons
- It's not so easy to set up with little knowledge
- Predictive features would be great
- Responsive reports would be great too
Return on Investment
- It cuts down the time-to-insight.
- It gives us better visibility across teams
- Helps non-analytical stakeholders get a better understanding of performance
Alternatives Considered
Semrush
Other Software Used
Semrush, Google Search Console, Screaming Frog SEO Spider
A fantastic solution for small and medium businesses to quickly get reporting up and customized to your liking
Use Cases and Deployment Scope
I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.
Pros
- Automation
- API coverage
- Integration of many different data sources
- Customization
- Ease of use
Cons
- Data uptime (portions go out frequently)
- Help articles and resources are lacking
- Learning curve is steep
Return on Investment
- Return on time
- Client success
- Decreased time on needless reporting
Alternatives Considered
Tableau Desktop
Other Software Used
Semrush, Ahrefs, Case Status
Looker a free alternative to quick and meaningfull dashboards
Use Cases and Deployment Scope
We use Looker to build dashboards for our clients that use mainly Google products like GA4 and BigQuery. Looker is (usually) free and easy to set up using built-in connectors to Google's tools. Having a Looker dashboard is often easier to use and access than the default GA4 reports and Looker gives you the ability to add your own objectives using Google Sheet for example.
Pros
- Connectors to BigQuey and GA4
- Ability to cut and paste a full page to use as a template
- Add objectives or other numbers using a simple Google Sheet that can be updated easily.
Cons
- Sometimes links to external data sources are breaking for no reason
- The different visualizations have improved a lot over the last few years but still need some editing functions
Return on Investment
- Easier access and GA4 data consumption
- Centralized results vs objectives to keep team members aligned on performance
- Quick development production cycle
Alternatives Considered
Klipfolio Klips and Microsoft Power BI
Other Software Used
Google Analytics, Klipfolio Klips, Google BigQuery
Free analytics tool for marketing dashboards
Use Cases and Deployment Scope
Looker studio allows us to create custom dashboards for marketing reports. Google PPC, SEO, etc. You can get very customizable with it and use it for funnel tracking and overall marketing data tracking for a company's online presence.
Pros
- Analtyics
- Reporting
- Customizability
Cons
- Could be more beginner friendly
- takes some time to learn
- could use more 3rd party integrations
Return on Investment
- allows us to visual our data
- makes data easier to read and understand
- helps with client projects
Alternatives Considered
Microsoft BI (MSBI), IBM SPSS Collaboration and Deployment Services and Mixpanel
