#1 most frequent
United States of America
90.9%542 installations of 596
What is KickFire?
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more.
Categories & Use Cases
Media
Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.
Top Performing Features
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 7.7
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
List quality
Lists generated by the tool are typically high quality.
Category average: 7.3
Areas for Improvement
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.1
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
Contact information
Information about individual contacts is available and high quality.
Category average: 7.6
Who Buys & Uses KickFire
#2 most frequent
Canada
2.7%16 installations of 596
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
1.8%11 installations of 596
If you're building your own ABM platform, KickFire is a must-have!
Pros
- De-anonymizes website activity at the account (company) level.
- Identifies net new target accounts.
- Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
- Gives great daily insight on watchlists you've set up.
- Delivers every possible de-anonymized visit with little filtering for accuracy.
- More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
- Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Cons
- KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.
Return on Investment
- KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
- KickFire shaped our new strategy for our account-based marketing and sales model.
Alternatives Considered
Clearbit and 6sense
Other Software Used
Drift, 6sense, Bombora
Great tool for Sales!
Pros
- Validating HQ location and HQ phone number
- Finding direct phone lines and emails for prospects
- Filter
- Drilling down to specific departments and the contacts within each
Cons
- Some outdated information and your credits will be used
- Credit package sizes are not very customizable
- A tad pricy comapred to simillar prospecting tools I've seen
Return on Investment
- Faster lead conversion
- Less time on LinkedIn trying to figure out DM (decision maker)
- Increased employee efficiency
Other Software Used
RainKing, ToutApp, WebEx Meetings
Goodbye Google Analytics, Hello VisiStat!
Pros
- Real time analytics shows who is on the site right now
- Simple and well-designed interface is far superior to Google Analytics and others
- Reports and graphs are boardroom-ready
- Simple and easy to get started
Cons
- Support could be more proactive to make sure we are getting the most out of our subscription.
Return on Investment
- Reduced time spent collecting data and reporting on traffic to nearly zero
- Provides clear visibility across all departments in the organization
- Allows faster follow up by sales reps
