Demandbase One vs. KickFire

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

I've only used KickFire in sales but it's great

Incentivized

• 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
• Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
• The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
• 'Challenges' and 'Trends' - information to engage prospects during conversations.

• Validating HQ location and HQ phone number
• Finding direct phone lines and emails for prospects
• Filter
• Drilling down to specific departments and the contacts within each

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

• KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

Incentivized

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

It was designed for people who are business users, not tech users.

Incentivized

Seems to always work.

We've never had any outages in the 7+ years using the system.

Incentivized

It's pretty fast.

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

Incentivized

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

Incentivized

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

Incentivized

Implementation is trivial. This is a cloud based solution. it is easy to identify companies and execs for alerting.Users looking to use the connections tool must download from social media and Outlook. They then have to upload the files to the platform.While they support custom sales triggers, users must define the key terms which define the event. Users must then wait several hours for the system to build the alert.

Don't hesitate to contact VisiStat support. They are extremely helpful.

Incentivized

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

Incentivized

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

Incentivized

• Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
• Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
• We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.

• KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
• KickFire shaped our new strategy for our account-based marketing and sales model.

Incentivized