Features
Top Performing Features
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 7.7
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
List quality
Lists generated by the tool are typically high quality.
Category average: 7.3
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9
Prospecting
Features related to generating leads and finding new contacts.
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 7.7
List quality
Lists generated by the tool are typically high quality.
Category average: 7.3
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
Contact information
Information about individual contacts is available and high quality.
Category average: 7.6
Company information
Information about companies/accounts is available and high quality.
Category average: 8.2
Industry information
Information about industries and markets is available and high quality.
Category average: 7.5
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Category average: 8
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Category average: 8
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.2
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2