#1 most frequent
United States of America
73.9%34 installations of 46
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Categories & Use Cases
Top Performing Features
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 7.3
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 8.1
Areas for Improvement
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Category average: 8.2
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.1
Who Buys & Uses Kapost
#2 most frequent
Canada
6.5%3 installations of 46
#3 most frequent
France
4.3%2 installations of 46
Great for content operations
Pros
- Kapost keeps track of our process steps.
- Kapost acts as our centralized source for content (DAM).
- Using the Kapost calendar means that everyone can see what projects are coming up.
Cons
- In the process workflow, recognizing dependencies could help.
Return on Investment
- Kapost streamlined a lot of different processes across marketing.
- We hope that people are finding assets they need rather than requesting new ones get created.
- Having a central location for assets has helped to prevent outdated documents from appearing in different locations.
Alternatives Considered
Workfront
Other Software Used
Slack, Box, Wistia
Kapost powers our content
Pros
- Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
- Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
- Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.
Cons
- There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.
Return on Investment
- Better visibility into your whole content inventory.
- Easier for sales to find and use relevant content.
- Easy to manage and monitor progress in the content creation process.
- As with any workflow /project management tool, the project management adds another layer of work, but it's worth it.
Alternatives Considered
MS SharePoint
Great content manager tool for all departments in your organization
Pros
- Gallery is easy to navigate.
- I love the favorites tab so I can keep track of my most used or valued information.
- Trending is a neat feature to see what is popular.
Cons
- Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
- I think some type of links from search could be useful.
- Layout isn't the prettiest.
Return on Investment
- Saves time on email Q&A
- Saves time on training
- Consistent messaging content for the company
Alternatives Considered
Wrike
Usability
Kapost gets you organized
Pros
- Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
- File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
- Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.
Cons
- Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
- Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
- Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.
Return on Investment
- Increased visibility of a project's lifecycle.
- Increased employee efficiency -- having all content in one place minimizes duplication of content already produced, increases access to materials, and keeps a project on deadline.
Great for filtering content and managing workflows
Pros
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Cons
- Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
- Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
- Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.
Return on Investment
- I think we're able to reuse content a lot more often, which only saves time and personnel resources. By "reuse" I both mean access older content that's still applicable because we can now search for it more effectively, and also to use older content that may have been forgotten as a springboard for other channels.
- Through Kapost, our workflow is really intuitive, obvious, and clean. There are no questions about when things are due, and communication is really effective.
- We've really been able to systemize our process from ideation to publication. We always follow the same steps and store our content in the same place. I think this alleviates some of the ambiguity that exists in workplaces where each team member kind of has there own system. Kapost gives us a visual of our shared workflow, our shared timeline, and has internal communication features, so comments on files don't get lost in emails. We all feel in sync.
Other Software Used
Snagit, Adobe Photoshop, Skype
