#1 most frequent
United States of America
31.0%42,146 installations of 136,167
What is Yoast?
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues.
Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.
Categories & Use Cases
Videos
Top Performing Features
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.9
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.2
Areas for Improvement
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
Who Buys & Uses Yoast
#2 most frequent
Germany
8.8%11,980 installations of 136,167
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.5%8,909 installations of 136,167
Yoast Just Works
Use Cases and Deployment Scope
I use Yoast with every WordPress site I work with. It's the ultimate SEO integration for everyone from first-time content users to full-blown experts. And since the free plan is relatively robust, there's really no reason a WordPress website shouldn't use Yoast. I've used it now across more than 20+ sites, and I've never found a better SEO tool.
Pros
- On-page SEO optimization
- Improving readability
- Scoring my pages
- Helping avoid duplicate/cannibalizing content
Cons
- Integrations with other CMS platforms
- Stronger back-end SEO solutions
Return on Investment
- Higher traffic
- Better keyword rankings
- More backlinks
- Fewer duplicate content
Usability
Alternatives Considered
Ahrefs, Semrush and Moz Pro
Other Software Used
Ahrefs, Semrush, Moz Pro
In this race there are two competitors, Yoast is 1st
Use Cases and Deployment Scope
I use Yoast on all my websites. www.academy.thereach.ai, www.thereach.ai and www.vividatelier.pl . Amazing insights, I can tailor the blog posts properly and understand how I can make my websites grow organically over time. Great tool and I think most people recommend it.
Pros
- good insights
- reliable information
- trusted by many
Cons
- Better tier plan
Return on Investment
- I hope for the better, but hard to measure
Best Plugin For WordPress SEO Optimization
Use Cases and Deployment Scope
Yoast helps us to optimize posts and tell us where we are lacking. I can say that this plugin is best for SEO the best thing in Yoast is focus keyword through which you can optimize the post according to your target keyword.
Pros
- On Page Optimization
- Help to rank on SERP
- Best Plugin to add meta tags
Cons
- I think they have to add more schrma.org features so that use can target specific page for schema
Return on Investment
- It always has positive impact on ROI it increases rank over post on Google SERP that directly help us to earn and scale.
Alternatives Considered
Ahrefs, Semrush and Google Search Console
Other Software Used
Google Analytics, WordPress, Google Tag Manager
Best Plugin For WordPress SEO
Use Cases and Deployment Scope
Yoast SEO is best for SEO on page optimization it helps me to add schema like FAQs. One of the best parts of it is the updated version of Yoast. if you add FAQs by using the Yoast widget you don't need to add FAQs schema it will add automatically. Also, Yoast suggests the optimal meta tags limit so that you won't forget to optimize.
Pros
- On Page Optimization
- Allow to setup bulk meta tags
Cons
- Yes, I have one major concern with Yoast Seo, I see that if I didn't update the plugin for a long time then it has created a breach and allowed bots to publish the bots website. I request the team please work on it.
Return on Investment
- This tool is wonderful that help to rank pages on the top of SERP
Alternatives Considered
WordPress and Semrush
Other Software Used
WordPress, Semrush, Ahrefs
GREAT!...if you have the time
Pros
- Easy to use
- Understandable
- Time saver
Cons
- Phrasing suggestions
- Competitor Comparison
- Tutorials/Lessons
Return on Investment
- Time Efficiency
- Improved writing
- More website traffic
Alternatives Considered
Semrush
Other Software Used
Semrush, Facebook Pages Manager, Shopify, Squarespace