Kapost Information Reviews & Insights

Score7 out of 10

35 Reviews and Ratings

Community insights

TrustRadius Insights for Kapost are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.

Kapost Reviews

6 Reviews

InformationComputer Software3Publishing2Information Services1

Great content manager tool for all departments in your organization

Rating: 7 out of 10

Incentivized

September 20, 2020

Use Cases and Deployment Scope

It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.

Pros

Gallery is easy to navigate.
I love the favorites tab so I can keep track of my most used or valued information.
Trending is a neat feature to see what is popular.

Cons

Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
I think some type of links from search could be useful.
Layout isn't the prettiest.

Likelihood to Recommend

Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.

Verified User

Account Manager in Finance and Accounting (Computer Software company, 501-1000 employees)

Vetted Review

2 years of experience

Kapost powers our content

Rating: 9 out of 10

Incentivized

May 18, 2018

Use Cases and Deployment Scope

Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.

Pros

Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.

Cons

There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.

Likelihood to Recommend

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.

Scott Barker

Director of Product Marketing in Marketing at Datawatch Corporation (Computer Software, 51-200 employees)

Vetted Review

2 years of experience

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Kapost - For email campaigns

Rating: 7 out of 10

Incentivized

May 23, 2016

Use Cases and Deployment Scope

Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.

Pros

Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.

Cons

Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.

Likelihood to Recommend

It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.

Verified User

Employee in Marketing (Publishing company, 1001-5000 employees)

Vetted Review

1 year of experience

Kapost Powers Content Markeing

Rating: 7 out of 10

Incentivized

December 18, 2015

Use Cases and Deployment Scope

Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.

Pros

Setting up and scheduling tasks for individuals across department functions. Everyone is now aware of what they need to do, and when it is due.
Kapost enables its users to see what the whole team is working on. So even though I may not be assigned to a particular project, I can discover ideas that may be relevant for me, and we do not have to worry about duplicating efforts.
Eventually, Kapost will let us publish content straight from the platform, which will be a huge time-saver.

Cons

I'd love to see an App. I work remotely, and I am on the road often, so just being able to quickly see the status of a project would be helpful.
Publishing. This will come, but I'd like to see more options to publish to the web.
Cleaner UX.

Likelihood to Recommend

Well suited for large marketing departments producing a lot of content that touches many departments.

Mike Goldberg

Director, Global Content Marketing in Marketing at Dun & Bradstreet (Information Services, 5001-10,000 employees)

Vetted Review

1 year of experience

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Kapost gets you organized

Rating: 8 out of 10

July 7, 2015

Use Cases and Deployment Scope

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.

Pros

Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.

Cons

Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.

Likelihood to Recommend

Do you have large amounts of content and marketing materials to manage? Are various parties working on multiple projects? If so, then this will greatly help keep things organized in one central place.

Amanda Joshi

Managing Editor at Putman Media (Publishing, 51-200 employees)

Vetted Review

1 year of experience

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Kaposting away

Rating: 8 out of 10

December 16, 2014

Use Cases and Deployment Scope

Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It addresses version control issues, workflow issues, visibility and storage issues.

Pros

Kapost has a great workflow function that keeps everyone on track with notifications and specific settings per content type.
Kapost is great for allowing teams to communicate with each other and see the same items everyone is working on.
Kapost has great customer service, and items we suggest have been implemented into the system.

Cons

The calendar function is very confusing, and no one uses it at our company.
There needs to be some sort of smart task feature that, after putting in some settings, it will know what the lead time is for a project based on the content type.
There should be reminder notifications beyond the one initial reminder or overdue email that comes in. It should badger the person until they complete their step or change the workflow. This would ensure that things don't fall through the cracks, and the amount of Kapost babysitting would be less.

Likelihood to Recommend

Well-suited for small to mid-sized companies. Its challenges are when a company is growing, as it is a per-seat user license type of system.

Lenore Brown

Content Specialist in Marketing at Plex Systems, Inc. (Computer Software, 201-500 employees)

Vetted Review

2 years of experience

View profile

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Kapost gets you organized

Rating: 8 out of 10

July 7, 2015

Use Cases and Deployment Scope

Pros

Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.

Cons

Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.

Likelihood to Recommend

Amanda Joshi

Managing Editor at Putman Media (Publishing, 51-200 employees)

Vetted Review

1 year of experience

View profile