Kameleoon

Score7.6 out of 10

88 Reviews and Ratings

What is Kameleoon?

Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.

GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.

Categories & Use Cases

Mobile app testing
Ability to run tests to optimize mobile applications.
Category average: 8.1
Website personalization
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Category average: 8.2
Server-side tests
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
Category average: 7.8

Cross-browser testing
Preview your experiments across multiple browsers at once.
Category average: 6.9
Mutually exclusive tests
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Category average: 6.9
CSV export
Ability to export test results as a CSV file.
Category average: 6.9

Verified User

Contributor in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Kameleoon is allowing us to make minor edits to landing pages in order to see if those changes improve conversion rates before taking up development time.

Pros

A/B Testing
Customer Service

Cons

Graphic Editor

Return on Investment

9% conversion lift on one landing page

Usability

Alternatives Considered

AB Tasty and Google Optimize

Pierre Barrot

UX and digital manager in Marketing at Macsf (1001-5000 employees employees)

Use Cases and Deployment Scope

Kameleoon is being used by our marketing department to :-optimize the click-rate on key CTA (To contact a counsellor, to request a quote) on desktop and mobile- to experiment new versions of key pages (contact page, self-care page) by comparing the performances of the original and variations, and then it makes it easier to make the best strategic decision, based on data, regarding the changes to implement or not on our website- do some patching (deviated tests) when our IT team has no bandwidth to release the changes in production.

Pros

The Kameleoon team of integrators can develop completely new versions of key pages, which is a big time and money saver for us.
The consulting team is reactive and proactive as well, and helps us to challenge our roadmap.We've established a relationship of trust with Kameleoon: they fully managed and deploy the A/B Test for us.
Last but not least, we can tests different look and feels for key element on the website, and then increase conversions by deviating the traffic directly towards the winning variation.

Cons

Depending on the use-cases we want to experiment, some developments may take a longer time to complete than usual which is fine, but must be taken into account in the roadmap deployment

Return on Investment

Improvement of our UX
improvement of our ROI

Usability

Joachim Furuseth View profile

Experimentation Manager in Product Management at Coop Norge SA (10,001+ employees employees)

Use Cases and Deployment Scope

We use Kameleoon's entire suite of features such as Feature Management (serverside), Web Experimentation (clientside), Product Targeting, Widget Editor and many other of their capabilities.

We utilize Kameleoon to run experiments and controlled roll-outs where we monitor results and obtain statistical significant results through their powerful statistics and reporting engine.

All relevant people across the larger organization have access to Kameleoon, meaning they all have the power to run their own experiments within their own teams which make us agile and capable to do experiments that doesn't reply on another team or resource

Pros

Support, training and professional services
Beautiful and intuitive user interface
Powerful reporting
All-in-one experimentation tool

Cons

Some features are complex and requires more time to set up than necessary, e.g. Widgets created from scratch
In their Graphic Editor (which has a generally good UI) it's easy to lose track of changes done and some of the UX could be done better
Difficult to support SPA's and Dynamic CSS classes which can cause flickering (page targeting) and not being able to target the elements (to change) on the website
Some bad English translations here and there that doesn't make sense

Return on Investment

Based on our running holdout experiments in Kameleoon, we can calculate a 38 x ROI
Uplift from experiments run through Kameleoon stands for approx 35 % of our annual revenue in 2024
By using Kameleoon as a tool we've managed to adopt a "fail fast" mentality with measurable results in everything we do

Usability

Alternatives Considered

Optimizely Web Experimentation, Optimizely Feature Experimentation, AB Tasty, Adobe Target and VWO

Other Software Used

Medallia Digital, Medallia Digital Experience Analytics

Lily Vaughan

CRO Analyst in Engineering at Alternative Airlines (51-200 employees employees)

Use Cases and Deployment Scope

We use Kameleoon to test and grow our experimentation program, providing data-informed decisions for projects and campaigns. Its targeting and segmentation capabilities are essential for experiments on our website. The platform delivers easy to read yet insightful analytics, enabling us to make informed decisions efficiently and optimize performance across our initiatives. Kameleoon is easy to use, to run tests and report on results across our business.

Pros

Audience segmentation and targeting
Flexible and comprehensive analytics
Ease of use

Cons

Some graphic editor tools don't always work for us. E.g. generating selectors, locked out elements/customisations

Return on Investment

Gradually improving conversion rates on tested areas/products
Enhanced customised testing, reaching specific users we never would have otherwise
One unfortunate scenario where a server update disrupted a test running, resulted in a conversion loss

Usability

Fabien CLOTILDE View profile

UX/UI Project Manager in Marketing at Belambra (1001-5000 employees employees)

Use Cases and Deployment Scope

The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation. The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.

Pros

A/B testing
A/B tested traffic
Multvariate tests (MVT)
Allocated traffic
Personalization
Targeting criterias
Reports and analysis dashboard

Cons

Small fixes on UI during simulations modes
Allow me to archive tests

Return on Investment

Increase traffic on funnel
Sales growth
Better user experience and stronger user interface
Takes less time to launch a large set of tests (simple or complicated)

Usability

Alternatives Considered

AB Tasty

Other Software Used

Google Analytics

Optimizely Web Experimentation

Kameleoon

What is Kameleoon?

Categories & Use Cases

Key Features

Top Performing Features

Mobile app testing

Website personalization

Server-side tests

Areas for Improvement

Cross-browser testing

Mutually exclusive tests

CSV export

Reviews

Use Cases and Deployment Scope

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Return on Investment

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Alternatives Considered

Use Cases and Deployment Scope

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Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

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Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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