Kameleoon Information Reviews & Insights

Score7.6 out of 10

88 Reviews and Ratings

Community insights

TrustRadius Insights for Kameleoon are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.

Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.

Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.

Kameleoon Reviews

16 Reviews

InformationComputer Software3Internet3Publishing2Newspapers1Online Media3Media Production4

Excited to continue building our relationship with Kameleoon!

Rating: 10 out of 10

Incentivized

March 25, 2024

Use Cases and Deployment Scope

When it was announced that Google Optimize was sunset in 2023, our organization was searching for a performant, easy-to-use experimentation, and personalization platform that fit into our tech stack. After an extensive POC process, we decided upon Kameleoon as our platform of choice due to the ease of integration into our tech stack, lightweight snippet, and knowledgeable customer success team dedicated to our success. Kameleoon allows us to experiment on our Headless WordPress platform, Atlas, using a visual or code-based editor.

Pros

Dedicated customer success team.
Easy-to-configure experimentation platform.
Visual and code-based editor.
Product team receptive to user feedback.
Out-of-the-box integration with Segment.
Team change log to understand who made what changes.

Cons

Platform UX/UI is "clunky" and language used doesn't always make sense.
The widget editor is initially tough to understand with its crossover with the experimentation vs. personalization sections.
Adding additional reporting tools is manual/easy to forget.

Likelihood to Recommend

There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.

Erika Sentz

Digital Marketing Manager, Lead in Marketing at WP Engine (Internet, 1001-5000 employees)

Vetted Review

1 year of experience

View profile

Nice tool for A/B test

Rating: 9 out of 10

Incentivized

April 18, 2023

Use Cases and Deployment Scope

Kameleoon is used to do A/B tests. Webmarketing team identifies some issues or possible improvements to be done on the website and then we can test it with Kameleoon. It's also used as patch on the website for some minor developments that are urgent and can't be handle by the IT team.

Pros

A/B tests
Personalization
follow-up with the account manager

Cons

widget editor

Likelihood to Recommend

Kameleoon is a nice tool to use to do personalization and A/B test on the website according to visitor behaviour. Also, the IA part is interesting to use and to learn from. thanks to the widget editor it's possible to build your own pop-in, banner, chatbox even if your not into coding which is a nice thing and allow to be more autonomous.

Verified User

Project Manager in Marketing (Computer Software company, 5001-10,000 employees)

Vetted Review

1 year of experience

A great soft for personalisation and AB Testing

Rating: 8 out of 10

Incentivized

May 16, 2022

Use Cases and Deployment Scope

At Cegid, the team uses Kameleoon on a daily basis with the aim to generate more leads through our website. In order to do so, we developed among classic personalization campaigns some use cases that are based on Kameleoon's AI. This allows us to specifically address visitors with a high propensity to convert and offer them each an individualized journey, -- all of this without degrading the experience of other users visiting the site. Being able to segment the incoming traffic through AI has been the key to generating powerful personalization strategies, eventually raising our business conversion results.

Pros

It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.

Cons

Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.

Likelihood to Recommend

We definitely believe that Kameleoon helps us garner more leads, and the data confirms it. I would rate it 8/10.

Johanna Brasseur

Chef de projet web / CRO manager in Marketing at Cegid (Computer Software, 1001-5000 employees)

Vetted Review

3 years of experience

View profile

A great tool easy to deploy on multiple websites

Rating: 8 out of 10

Incentivized

December 19, 2021

Use Cases and Deployment Scope

Kameleoon is used mostly by our IT teams to set up A/B tests to optimize the customer journey and increase client retention and subscriptions. A/B testing and Personnalisation have always been a topic in our company, now we have a great tool that gives us access to a variety of targeting criteria, allowing you to push more complex scenarios. We are now able to get facts and stats on changes we make thanks to Kameleoon's native reporting.

Pros

Quick to deploy on multiple websites
Easy to read reporting pages
Great range of targeting criteria

Cons

When the testing page doesn't have enough visits, it can take a while to reach significant results.
When making heavy changes, it's best to use the code editor instead of the graphic editor

Likelihood to Recommend

Optimizing our product offer (for example optimizing the conversion funnel or offering a different presentation of our pricing... etc), Highlighting key points of our website (tooltips, changing the order of the element, playing with the wordings, the colors ...etc).
Kameleoon is less appropriate for a low traffic page as it takes a while to reach statistical significance.

Verified User

Manager in Information Technology (Online Media company, 1001-5000 employees)

Vetted Review

1 year of experience

A complete and compliant A/B testing tool for media industry

Rating: 9 out of 10

Incentivized

April 29, 2021

Use Cases and Deployment Scope

I use the Kameleoon tool to test any element or page on our website. This powerful platform enables us to create and deliver experiments on all devices (mobile, desktop, tablet), regardless of the channel used by our visitors (mobile web, website, iOS or Android app) – all without impacting performance.

Pros

Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
Pros :
- IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
- Advanced & customized reporting
- Huge range of integrations.

Cons

- IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
- Advanced & customized reporting
- Huge range of integrations.

Likelihood to Recommend

We use a lot pop-in and countdown widget Kameleoon template to manage and maximize our promotional ads.

Verified User

Project Manager in Marketing (Media Production company, 501-1000 employees)

Vetted Review

2 years of experience

Powerful solution and Strong customer support

Rating: 9 out of 10

Incentivized

November 12, 2020

Use Cases and Deployment Scope

Kameleoon is mainly used by teams in charge of digital content. Marketing teams can also use it to highlight promotional offers. Kameleoon's plateform allows us to deal with conversion issues and design the best experience to all our visitors.

Pros

This is a complete and powerful tool. You can esaly learn how to use it even if you're not a developer.
Thanks to its simple and intuitive interface, we can test UX hypotheses through AB tests and web personalization on our site.

Cons

None for the moment. Kameleoon is really easy to use.

Likelihood to Recommend

We strongly recommand Kameleoon. After a short learning phase, performance increased very quickly. Kameleoon is suitable for reinsurance and lead generation scenarios; but also to highlight messages / content. It is less suitable for display scenarios of additional products (especially in retail).

Verified User

Manager in Marketing (Media Production company, 501-1000 employees)

Vetted Review

2 years of experience

Kameleoon is a pioneer in marketing AI

Rating: 10 out of 10

Incentivized

May 20, 2020

Use Cases and Deployment Scope

Used by the consulting team to advise clients in their AB Testing and Personalization campaigns. It enables to implement CRO testing, personalized experiences, and overall site improvements in order to improve the UX. It allows to implement tests and general changes to the site almost immediately and without having to involve client's technical team.

Pros

Intuitive interface
Advanced personalizations based on clients' interests
Support team's skills and availability.
Constant innovation

Cons

help from the Kameleoon technical team on some of the most advanced personalized experiences

Likelihood to Recommend

Here are two examples of successful scenarios: If you need UX improvements without technical expertise, you can really easily use the graphical tool to design your experiences.
If you want to determine conversion intent in real-time, Kameleoon uses AI to predict your visitors’ intention in real-time and drive transformational revenue growth.

Verified User

Consultant in Professional Services (Computer Software company, 51-200 employees)

Vetted Review

1 year of experience

Fully recommended

Rating: 8 out of 10

Incentivized

May 12, 2020

Use Cases and Deployment Scope

It is used in the whole organization on several websites.

Pros

Easy implementation.
Good user interface.
Fast results.

Cons

Editor should have more options.
Setup of KPI tracking.
Loading performance.

Likelihood to Recommend

It‘s well suited when you want to setup A/B-Tests quick and easy, nothing to complain.

Verified User

Project Manager in Product Management (Publishing company, 5001-10,000 employees)

Vetted Review

1 year of experience

Why an online media needs A/B testing

Rating: 10 out of 10

Incentivized

May 16, 2017

Use Cases and Deployment Scope

La Provence is one of the main newspapers in France. We cover every newsworthy topic and have a very broad readership. The Internet has definitely been a new step for the media industry and we need to keep up with what our readers want to see on our website to stay on top of the game. Today, we use Kameleoon to A/B test our website.

Pros

Fast and reliable results
Great training to use the tool
Available consultants when needed
Visual editor

Cons

Maybe the visual editor could be a little bit more complete so that we don’t have to code anything?

Likelihood to Recommend

I’m really happy with Kameleoon. I’m already recommending it and will keep on doing so.

Fabian Frydman

Responsable des activités numériques at La Provence (Media Production, 501-1000 employees)

Vetted Review

1 year of experience

View profile

Improve your conversion rates with Kameleoon

Rating: 10 out of 10

Incentivized

January 17, 2017

Use Cases and Deployment Scope

It is mainly used by our marketing department. We made the choice to choose an A/B testing and personalization tool which is perfectly built for marketers and suited to their business needs. With Kameleoon, we can optimize our forms on our landing pages, change buttons’ colors, text, blocks arrangements… We can do many things we want on every page of our website without involving our IT department, which was one of our requirement when we decided to select a tool.

Pros

Kameleoon is really a tool built for marketers. It’s very easy to install and use. In a few minutes you can launch A/B tests and personalizations on your own.
Kameleoon’s team provides us with quite good advice on their blog. Every month we have new questions and they always come up with new ideas of best practices which are pretty useful.
Kameleoon is very helpful in helping us implementing our most complex tests and campaigns.

Cons

Even if we really don’t want to involve our IT department in our marketing actions, we sometimes have to call them to add CSS or JS code.
If you have a technical person on your team, you will be just fine, but if not, you will have to involve IT people or ask Kameleoon’s team to help you create your tests.

Likelihood to Recommend

Kameleoon has a very intuitive interface which allows you to create simple A/B tests without IT resources involved. You can launch your tests very easily and see what changes work the best. This is why I would highly recommend Kameleoon to a colleague or other marketers like me. For me, Kameleoon is very effective for marketers because you can do changes on your website or launch personalization campaigns autonomously. For that, I give them a 10.

Gilles Corbineau

Director of E-Business & Digital Subscriptions | Directeur E-Business & Abonnements Digitaux in Marketing at Le Figaro (Newspapers, 1001-5000 employees)

Vetted Review

2 years of experience

View profile

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Improve your conversion rates with Kameleoon

Rating: 10 out of 10

Incentivized

January 17, 2017

Use Cases and Deployment Scope

Pros

Kameleoon is really a tool built for marketers. It’s very easy to install and use. In a few minutes you can launch A/B tests and personalizations on your own.
Kameleoon’s team provides us with quite good advice on their blog. Every month we have new questions and they always come up with new ideas of best practices which are pretty useful.
Kameleoon is very helpful in helping us implementing our most complex tests and campaigns.

Cons

Even if we really don’t want to involve our IT department in our marketing actions, we sometimes have to call them to add CSS or JS code.
If you have a technical person on your team, you will be just fine, but if not, you will have to involve IT people or ask Kameleoon’s team to help you create your tests.

Likelihood to Recommend

Gilles Corbineau

Director of E-Business & Digital Subscriptions | Directeur E-Business & Abonnements Digitaux in Marketing at Le Figaro (Newspapers, 1001-5000 employees)

Vetted Review

2 years of experience

View profile