INFUSE

Score8.9 out of 10

117 Reviews and Ratings

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INFUSE

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

Categories & Use Cases

Media

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Haley W. Shelley View profile

Digital Marketing Specialist in Marketing at Pegasystems (5001-10,000 employees)

Use Cases and Deployment Scope

Pegasystems uses INFUSE for content syndication. In 2025 we were tasked with driving contact details for our target orgs across the globe, so finding great partners to help us do that is crucial. Our APAC peers have also been using INFUSE for a few years and have had great success. This is key for our strategy because we have had ongoing trouble driving performance from other partners for APAC orgs and regions.

Pros

We've seen the double-touch targeting work extremely well for brand recognition when leads are reached out to.
We've seen the titles collected be extremely impressive. Following closely to our persona targeting.
The INFUSE team is also very great with feedback - jumping into action to optimize as soon as requested.

Cons

Self Service creation of ads
Web Analytics + Revenue details in dashboard
API connection so leads seamlessly flow into our CRM

Return on Investment

CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
We've seen great quality from titles, and Sales conversations with leads.
Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.

Alternatives Considered

Madison Logic Platform, Demandbase One and Amazon Advertising Sponsored Products

Other Software Used

LinkedIn Marketing Solutions, Google Ad Manager, Google Analytics

Christopher Berry

Campaign Strategy Executive in Marketing at MVF (501-1000 employees)

Use Cases and Deployment Scope

We use Infuse for MQL generation and delivery. They provide us with high-quality leads on a campaign-by-campaign basis. Without Infuse, we wouldn't be able to deliver our clients such high-quality leads and provide campaign optimisation throughout. They also provide additional context and advice on client briefs, offering useful feedback on audience targeting that can be shared with our clients to help win the business.

Pros

Timely Responses.
High Quality Leads.
Great Customer Service.
ICP analysis.

Cons

Larger reach in more niche demographics.
Being more open to turning down campaigns if they don't think it best matches their specialities.
Having a breakdown of all the MQL options they offer (single touch, double touch, nurture, etc) with explanations of the process for each that could be shared with clients.

Return on Investment

Improved Quality of Leads.
Wealth of Knowledge we can pass onto clients.
Helped give new starters an overview of the industry (Infuse Academy).

Other Software Used

Slack, Microsoft 365

Diana Tamboly View profile

Manager, Field Marketing, Europe, Cvent in Marketing at Cvent (5001-10,000 employees)

Use Cases and Deployment Scope

I've worked with INFUSE in a couple of my marketing roles. Their services are great for contact generation when sales and marketing teams have a clear goal of which companies and job personas they want to target. The best part is that all contacts come with double opt-in, making them ready for further marketing, sales qualification, and nurturing. The INFUSE team I've worked with in my recent role is responsive, creative, and professional!

Pros

Delivering new targeted contacts.
With double opt-in.
Creative, responsive, professional.

Cons

In the past, we have seen mixed results when we would receive two or three different email addresses for the same contact. But that was over five years ago.

Return on Investment

We've added over 200 new contacts across three campaigns. These are now being qualified and nurtured for new business opportunities.
CPL is high compared to in-house database research teams.

Dario Pacotto View profile

Executive Director in Corporate at TESISQUARE (501-1000 employees)

Use Cases and Deployment Scope

We use Infuse to increase our brand awareness in the United States of America, so we generate a brand awareness campaign with some good documents, and after that, we start a Demand Generation Campaign to increase the leads for our business. We start with 180 mql, and now we will do another campaign on the other 400 mql.

Pros

Brand awareness.
Organization
Follow up.
Management
Lead generation.

Cons

none
none
none

Return on Investment

Increase database of contact.
More documents for our business.

Verified User

Project Manager in Marketing (10,001+ employees)

Use Cases and Deployment Scope

INFUSE is an integral part of our content syndication process. We like to collect leads. We've run a range of campaigns, including competitive, display, high-intent, and solution-based ads, among others. Mainly, the use case is content syndication for US English Global, and limited use cases for localized high velocity assets primarily for German (DE) and French (FR).

Pros

The communication is very comprehensive. I absolutely love the check-ins and personalization on how we can work better together.
I really appreciate the quarterly reviews.
Sending test leads and organizing them in spreadsheets.

Cons

I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?

Return on Investment

Cost per lead is higher than we'd like.

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