Influitive

Update: After Influitive was aquired by Jigsaw in Dec 2023, things have gone downhill. They removed all easy access support channels, and support now starts with an AI bot. They also increased our renewal contract substantially. In our organization, Influitive serves as a dynamic hub for cultivating and mobilizing our brand advocates. We leverage the platform to address key business problems, primarily centered around community engagement, content amplification, and customer feedback. Influitive allows us to build a thriving advocate community, fostering a sense of loyalty and turning satisfied customers into vocal promoters. The platform facilitates seamless content sharing among our advocates, amplifying our success stories and testimonials to a broader audience. Moreover, Influitive serves as a valuable feedback mechanism, enabling us to collect real-time insights from our advocates. This input, coupled with the platform's gamification features, encourages active participation and enhances the overall customer experience. The scope of our use case encompasses community building, content dissemination, and data-driven decision-making, making Influitive an integral part of our customer engagement strategy. Overall, Influitive empowers us to transform customers into advocates, driving organic growth and fortifying our brand presence.

• Decreased customer churn
• Amplified Marketing Reach

Influitive helps us through our Customer Advocacy mission to take care of our customers first. It allows us to build a community with our exclusive clients and have a direct connection with them to have a say in the future of products to meet their needs, all while allowing them to network with one another in a way they would never have before!

• Increased customer engagement

ReferenceEdge, Reachdesk, Tango Card

My company has been using Influitive for the past two years to manage our customer advocacy program. It helps us provide a centralized place for our customer advocates to go to see our latest educational content, marketing content, community discussions, and advocacy opportunities. They receive points for everything they do and redeem those points for rewards like swag or a product certification. We reluctantly renewed for a third year; however, we are looking at other vendors for 2025.

• It sometimes saves us time when finding references but it lacks proper reference management functionality
• Our customers say they don't have time to log into another tool just to complete challenges

We use Influitive for our customer advocacy program. We are looking to engage with our customer base to grow our reference pool, nurture customer for cross sale/upsell and referrals and provide education/best practice tools for both our products and the urgent care industry.

• Increased the engagement rate with our customer base
• Increase impressions/engagement with our content
• Avenue for customer feedback and insights into the industry and product requests

Base

Salesforce Marketing Cloud, Gainsight CS

We use Influitive as both an engagement tool for our customers and to generate acts of advocacy to support our business goals.

The necessity to deepen relationships with customers is greater than ever, so we need a platform to support our efforts. Influitive allows us to get to know our customers better, understanding who they are and what they care about. From a business perspective, we're able to gather product feedback and insights that help us to shape the future of the business.

Our principal areas of focus are:

Generating peer reviews

Gathering testimonials

Supporting our sales teams with reference calls

Creating a feedback loop

Inviting referrals

Enhancing our NPS completion rate and overall sentiment

The program is gamified which allows us to thank our customers for their engagement, rewarding them for their participation.

• Customer sentiment for those who are members of our program, has increased as a result of Influitive.
• Our reference group works with us to support the sales process, providing insights to potential customers and helping to close deals.
• Colleagues across the business have been able to gather hugely useful insights from engaged customers, helping to shape the future of the business.
• The increase in peer reviews, on sites like TrustRadius, has ensured that we are well-positioned in our market(s) and seen as a vendor of choice for new customers.