Best in class advocacy tool
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
Influitive is critical to our day to day customer advocacy efforts and business goals. We primarily use our community as a means of rewarding our customers for trusting us to partner with their business, to recognise the actions they take to advocate for us and their engagement outside of the community as well, be that attending events, webinars or being active in our technical community. We also use the community to source a number of different advocacy initiatives that we have in marketing. This includes: Peer Reviews, Customer References (which we use Influitive to drive), customer referrals, social media sharing. We also use the hub as a place to source customer stories, videos and testimonials to drive user generated content and give it a place to live, so that prospects and customers can consume and share it to learn and understand how their peers use our products.
Pros
- Intuitive platform that is constantly being improved
- Extraordinary support teams and success managers
- Easily customisable platform to allow for branding and accessibility options
- Open to suggestions for new features and will often share these early to test
Cons
- Discussions could use visual update to match the newer features in Elevate
- Redeemed rewards could do with being grouped by customer vs item to make shipping easier
- More/custom advocacy types are desperately needed
Likelihood to Recommend
Influitive is the best in class advocacy tool. Having used Influitive at multiple enterprise level companies, I would not use another tool. It's very well suited for large customer bases and for scaling smaller advocacy teams. The work that we can do with thousands of customers and only a couple of headcount makes the investment worth every penny and the robust reporting and dashboards will help you justify investment every step of the way.