#1 most frequent
United States of America
59.7%141 installations of 236
What is Influ2?
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.
Categories & Use Cases
Media
1 / 7
Screenshot of Building a custom audience. Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM system
Top Performing Features
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.7
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8.1
Areas for Improvement
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Category average: 7.9
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.9
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8
Who Buys & Uses Influ2
#2 most frequent
Ukraine
5.9%14 installations of 236
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.1%12 installations of 236
Best ABM tool in the market
Use Cases and Deployment Scope
Influ2 has truly transformed our ABM with precise targeting and contact-level insights. With person-based advertising we were able to transform the way we approach B2B marketing, making our strategy and tacts a lot more efficient.
Pros
- We are able to identify and reach with ads the exact decision-makers in our target accounts.
- We then get contact-level intent signals that allow our SDRs tailor the outreach according to the topics of prospects’ interest. We have real-time data that shows us how our prospects are reacting to our ads and messages.
- Influ2 has a really simple and intuitive interface, so we were able to start using it right away.
- The customer success team at Influ2 is always there to support us. They help us with a whole range of tasks, like troubleshooting any technical issues as well as coming up with fresh ideas for our ad campaigns.
Cons
- The platform pricing is on the higher side and might not be a good fit for smaller with budget constraints. I’d say it works best for enterprises with substantial ABM budgeting.
Return on Investment
- We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
- Most Important Features
- I’d say that precise targeting, contact-level intent signals, AI capabilities all make Influ2 a truly unique and amazing product.
Best in Class for ABM ROI | Get your hands on INFLU2
Pros
- Account Based Marketing Ads
- Impressions recording
- Detailed report of each ads and campaign
- Campaign tracking
- Easy UI
Cons
- Dashboard, can have dashboards
- One stop for checking overall progress
- Lead scoring
Most Important Features
- Targeted ads
- Personalized Campaigns
- Account Based efforts
- Reports of each campaign
- Detailed impression recording
Return on Investment
- Positive Lead generation
- Great increase in ABM ROI
- Increase in quality of leads
Alternatives Considered
Demandbase and HubSpot Marketing Hub
Other Software Used
HubSpot CRM, Asana, Ally.io, Google Analytics
I would recommend it 8/10
Use Cases and Deployment Scope
We use Influ2 to advertise in the B2B sector. Influ2 enables us to target specific people on various platforms, and manage that all in one place.
Pros
- We only spend money on targeting relevant people, our decision makers
- We get to see who is engaging with our content and identify engaged prospects that our sales should go after
- We had a noticeable drop of CPL under the guidance of Influ2 customer success
Cons
- We don’t see the real time spend in the product and need to work with a custom LookerStudio
Most Important Features
- Precise person-based targeting and reporting on engagement. We get to see performance analytics and engagements on all of our campaigns.
Return on Investment
- We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Other Software Used
LinkedIn Marketing Solutions, Google Ads, Facebook Business Manager
Connect Influ2 with your HubSpot CRM
Use Cases and Deployment Scope
In my case, Influ2 is a tool that I decided to implement more than two years ago for my personal use. With it, I can show my ads to specific people as it is a people-based ad platform designed specifically for B2B. For a wide reach, Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
Pros
- Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
- You can upload custom text, images, and videos for each campaign.
- Follow up.
Cons
- No integration with Mailchimp.
Most Important Features
- It connects directly with your HubSpot CRM to sync contacts and targeting efforts with Sales and Marketing.
- You can use the Name-by-Name Tracker feature.
Return on Investment
- Its automated tool will help you mass create and update effective ads in real time.
Alternatives Considered
StackAdapt
Other Software Used
StackAdapt
