TrustRadius Insights for Influ2 are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Valuable Tool: Influ2 is widely regarded as a valuable tool by users, offering deep visibility into their brand activity and allowing them to prioritize outreach based on the insights provided.
Unmatched Targeting Capabilities: Users consistently praise the unparalleled targeting capabilities of Influ2. With this platform, they can effectively reach specific individuals through highly personalized ads and messages, giving them a significant advantage in their account-based marketing efforts.
Easy to Use: Influ2 receives high marks for its user-friendly interface. Users find it intuitive and straightforward, requiring minimal learning time. They appreciate how easy it is to navigate the platform and delve into the world of ABM with confidence.
Influ2 has truly transformed our ABM with precise targeting and contact-level insights. With person-based advertising we were able to transform the way we approach B2B marketing, making our strategy and tacts a lot more efficient.
Pros
We are able to identify and reach with ads the exact decision-makers in our target accounts.
We then get contact-level intent signals that allow our SDRs tailor the outreach according to the topics of prospects’ interest. We have real-time data that shows us how our prospects are reacting to our ads and messages.
Influ2 has a really simple and intuitive interface, so we were able to start using it right away.
The customer success team at Influ2 is always there to support us. They help us with a whole range of tasks, like troubleshooting any technical issues as well as coming up with fresh ideas for our ad campaigns.
Cons
The platform pricing is on the higher side and might not be a good fit for smaller with budget constraints. I’d say it works best for enterprises with substantial ABM budgeting.
Likelihood to Recommend
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
INFLU2 was basically used for an account-based, personalized ad platform at Netcore. Was used to target high-level targeted accounts on ABM level and runs ads to record impressions and generate leads through ABM method. Super easy and rock and roll software for ABM. Anyone looking for ABM ads can easily set up INFLU2 ads and generate quality leads and set up a revenue funnel.
Pros
Account Based Marketing Ads
Impressions recording
Detailed report of each ads and campaign
Campaign tracking
Easy UI
Cons
Dashboard, can have dashboards
One stop for checking overall progress
Lead scoring
Likelihood to Recommend
The scenarios where INFLU2 can be best used is when you are targeting especially high-value accounts on an individual level. INFLU2 is best suited to give out the best results in ABM strategies and also gives and generates great Leads. Basically when using ABM strategies INFLU2 is best suited to any other competitors. The scenario where it is less appropriate is when the target audience is large and diversified. Then ads can't be generic and the quality of leads won't be strong.