Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Cat avg: 7.7
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Cat avg: 7.8
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Cat avg: 8.1
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Cat avg: 8.3
Worst Performing Features
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Cat avg: 8
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Cat avg: 7.9
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Cat avg: 7.9
Influ2 Features from Reviews
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
8.9+15%
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.7
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Category average: 7.9
Ad Campaigns
Features related to creating and deploying ad campaigns.
9.7+24%
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 8
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.7
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.9
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
10+20%
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8.1
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 8.3
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
10+30%
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Influ2 Features from the Vendor
ABM Integrations
Vendor-reviewedIntegrations with third-party software
This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Audience Segmentation & Targeting
Vendor-reviewedBehavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Engagement
Vendor-reviewedAutomated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Ad Campaigns
Vendor-reviewedAd campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Additional Features
Vendor-contributedCampaign management
API connection with CRM systems
Direct list import with target decision-makers
Person-based engagements tracking
Behavioral scoring to identify sales-ready people
Engagement data export