Features
Top Performing Features
Automated routing and prioritization
Category average: 7.7
Display advertising
Category average: 7.8
Behavioral visitor segmentation
Category average: 8
ABM sales intelligence
Category average: 8.3
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
Automated routing and prioritization
Category average: 7.7
Customer interaction histories
Category average: 7.9
Engagement data tracking
Category average: 7.9
Ad Campaigns
Features related to creating and deploying ad campaigns.
Ad campaign creation
Category average: 8
Display advertising
Category average: 7.8
Social advertising
Category average: 7.7
Ad reporting and analytics
Category average: 7.8
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
Behavioral visitor segmentation
Category average: 8
ABM sales intelligence
Category average: 8.3
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
Automated workflow & orchestration
Category average: 7.7