Impact

Score6.9 out of 10

36 Reviews and Ratings

What is Impact?

Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.

Categories & Use Cases

Media

Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.3
Partner discovery and onboarding
Enables users to locate, engage, recruit, and provide sales enablement training for new partners.
Category average: 7
Partner performance analytics
Provides insights around partner performance and benchmarking for KPIs.
Category average: 7

Co-op advertising
Enables the distribution of post-sale advertising cost compensation.
Category average: 6
Referral tracking
The ability to submit, track, and provide payment for partner referrals. This may also include suggested sales and discounts.
Category average: 6
Content management
Content management tool for storing and managing versioning of electronic documents, images, etc.
Category average: 5.9

Verified User

Professional in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

Impact makes it easy for us to manage affiliate and referral relationships. The biggest challenge is often having to login to separate accounts. This can take a lot of time and be confusing to keep track of. Impact makes it easy to identify opportunities and to apply, without the need to have to manage separate applications and accounts.

Pros

Manage multiple relationships
Quickly apply to various programs
Get a better understanding of their compensation models

Cons

If you have multiple accounts, they can be difficult to distinguish between.
Customer service can be hit or miss.
If you have questions or issues or are denied, it can be difficult to understand why, so that you can adjust and re-apply.

Return on Investment

Save time managing multiple programs
Quickly find artwork, links and more for sharing
Easily track referral links and clicks

Usability

Alternatives Considered

CJ Affiliate

Other Software Used

CJ Affiliate, PartnerStack

Eliran Luzone View profile

CEO (Chief Executive Officer) at Remilia Hair (1-10 employees employees)

Use Cases and Deployment Scope

We wanted to diversify our revenue channels and utilize Impact for affiliate marketing.

Pros

Tracking and reporting

Cons

Contract with NO way out, NOT a good fit for SMB
Expensive service and opportunities
Robotic Customer support

Most Important Features

Affiliate marketing

Return on Investment

Impact has a negative effect on our ROI

Olaf Schaum

Founder in Marketing at LiveSociety (1-10 employees employees)

Use Cases and Deployment Scope

Impact allows us to manage our affiliate partners, as well as advertorial assets, together with performance metrics within a simple-to-use dashboard interface. By using the Impact platform, we can choose the brands we like to work with and have immediate access to their scope of brand and advertising assets like banner ads and email copy.

Pros

Easy-to-use admin dashboard.
A vast variety of advertisers to work with.
Fantastic support.
Detailed performance metrics.
Large selection of banners and brand assets to utilise.

Cons

Better communication with brands directly (for specific queries).
Easier way to request additional advertising assets from brands.
Simpler way to query the approval status for applying with new brands.

Most Important Features

Affiliate management.
Performance dashboard.
Comprehensive banner and asset inventory.

Return on Investment

Increases revenue via affiliate partnerships.
Provides fresh and relevant advertorial content.
Monetises existing online platforms.

Other Software Used

Google Ad Manager, Google AdSense, FileZilla, WordPress

CalDon Preece View profile

Digital Marketing Consultant in Marketing at Cryptocards.reviews (1-10 employees employees)

Use Cases and Deployment Scope

I used Impact as a publisher. We created an affiliate site that worked to advertise specific products in the credit industry. This allowed us to monetize our blog quickly and gave us access to some of the top brands for our topic. Impact not only provides a great marketplace of business partners it also provides detailed analytics that has allowed us to tie our purchases directly back to our advertising.

Pros

Great Partnership marketplace.
One of the best affiliate tracking softwares around.
Great compliance software.

Cons

Love for them to have integrations with ad platforms so you could directly share sales data and improve conversions.
Their link functionality is pretty wonky and is implemented differently in a different places.
Wish the payouts period wasn't as long as it is but that may be just an issue for our industry.

Most Important Features

Great marketplace.
Reliable tracking.
SEM policy monitoring.

Return on Investment

Become our biggest revenue source.
Allowed us to expand our marketing initiatives.
Provided quality partners that our customers love.

Alternatives Considered

CJ Affiliate and Everflow - Partner Marketing Platform

Other Software Used

CJ Affiliate, Jupyter Notebook, Microsoft Visual Studio Code

Ankit Kumar View profile

Senior Business Executive in Corporate at BankPrep.in (11-50 employees employees)

Use Cases and Deployment Scope

Impact is a well-known tool in the field of affiliate or influencer marketing. We are also using it in our organization for many years to give special offers to our end users in a monetary format. We use its various APIs to get current running offers and promote these among our users.

Pros

Impact has so many campaigns running and these are available in nearly all regions
Quality of offers are much better comparing to its competitors
Campaigns descriptions and other Terms are mentioned clearly
Tracking is fast

Cons

User interface could be a little upgraded
Must apply to all the advertisers individually and wait for their approval
They should simplify the on boarding process

Most Important Features

Instant tracking is reliable and efficient
Campaigns details and transparency
Single publisher account for different campaigns

Return on Investment

It helped us to increase the ROI on promotional campaigns
Its tracking and analytics gives our end users a positive confidence
Sometimes delayed payments affect our campaigns negatively

Alternatives Considered

TUNE (formerly HasOffers) and Affise

Other Software Used

GTmetrix, Amazon Elastic Compute Cloud (EC2), TeamViewer, AnyDesk, Pixabay

Partnerize

Pepperjam Ascend (discontinued)

Awin

Impact

What is Impact?

Categories & Use Cases

Media

Key Features

Top Performing Features

Dashboards

Partner discovery and onboarding

Partner performance analytics

Areas for Improvement

Co-op advertising

Referral tracking

Content management

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Related Products