TrustRadius Insights for Impact are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Intuitive Admin Dashboard: Users have consistently praised Impact's easy-to-use admin dashboard, with many stating that it allows them to effectively manage their affiliate programs and track performance metrics. The intuitive interface has been highlighted by multiple reviewers, indicating that it provides a convenient and user-friendly experience for navigating and utilizing the platform.
Wide Variety of Advertisers: Reviewers have commended Impact for its vast variety of advertisers available on the platform. This feature has been mentioned by several users, suggesting that it offers affiliates a wide range of options to work with and promote. The diverse selection enhances opportunities for affiliates to find suitable partnerships and maximize their earnings.
Responsive Customer Support: Many users have expressed appreciation for Impact's fantastic support, highlighting the helpfulness and responsiveness of the customer support team. This positive aspect has been emphasized by multiple reviewers, underscoring the importance of reliable and responsive customer support in ensuring a positive user experience.
We found Impact when we were looking for a reliable and easy-to-use tool for affiliate and influencer marketing. We use Impact to connect with global advertisers. There are very few reliable networks that offer multiple region campaigns, Impact is one of them, it allows running global campaigns directly using a single Impact account.
Pros
It has transparency in conversions
Payments and tracking are done in timely manner
Campaign's terms are mentioned properly
Conversion report section is also good
Cons
On-Boarding process could be improved
API documentation is not well explained, they could also provide some sort of tutorials
Monthly campaign updates are generally delayed
Likelihood to Recommend
Impact is famous in the industry of affiliate and influencer marketing. It might be used easily by social media influencers, youtubers, cashback or coupon offering apps or websites, relevant blogs, etc. It might not be well suited for startups having low number of end users or having a few employees.
Impact (formerly Impact Radius) is being used as an affiliate network in our organization. We fetch ongoing deals in the affiliate marketing industry using their various tools. We connect and partners with the advertisers using Impact. It helps us to solve out many issues arising in many use cases related to affiliate and influencer marketing.
Pros
We can easily find many number of campaigns according to our requirements.
They offer advertisers to manually approve or reject new publishers.
Campaign details are provided in transparent manner.
Tracking and reporting time is also competitive.
Cons
We have to apply individually on all the campaigns.
API implementation is a little bit complex.
They could work on the updation of documentation to increase the transparency as well as easing the implementation process.
Likelihood to Recommend
Impact is well known in the market as it is reliable, efficient and useful tool. It offers many regional and global campaigns, so it might be useful for the publishers who have different kind of target audience as well as who wants to expand their business in multi nationals. It might not that useful for cashback and coupon offering affiliate marketers.
VU
Verified User
Program Manager in Marketing (Internet company, 51-200 employees)
Impact is a well-known tool in the field of affiliate or influencer marketing. We are also using it in our organization for many years to give special offers to our end users in a monetary format. We use its various APIs to get current running offers and promote these among our users.
Pros
Impact has so many campaigns running and these are available in nearly all regions
Quality of offers are much better comparing to its competitors
Campaigns descriptions and other Terms are mentioned clearly
Tracking is fast
Cons
User interface could be a little upgraded
Must apply to all the advertisers individually and wait for their approval
They should simplify the on boarding process
Likelihood to Recommend
According to me, Impact might not be suited well for small publishers or having less experience in the field of influencer or affiliate marketing, on the other hand, it is good for experienced publishers or publishers with global customer sets, as they have so many campaigns for different countries. However, one could definitely give it a try.
We are in the industry of affiliate marketing and we use it for the same as well. We are a Publisher at Impact and we are using it for many years as of now. It has so many offers and advertisers on a global level, so we can start the work easily.
Pros
Huge number of offers and advertisers to choose from
Support system is also good
Tracking and reporting is reliable
Cons
User interface could be improved a little, as it is a quite difficult task to find the content or links
Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
New affiliates might find the onboarding process a little difficult
Likelihood to Recommend
Impact brands that it welcomes new affiliates, but I would not suggest it to the new affiliates with no (or less) prior experience of affiliate industry. Experienced affiliates could easily manage everything here, like on-boarding process, delayed payments, etc. But if you are new in the industry of affiliate marketing and wants to try Impact, just start with a one or two campaigns at first.
Since we use FastSpring as our payment service provider, we were pleasantly forced use Impact as our affiliate system. We use it to allow resellers to become our affiliates via Impact. This is important for us because we create software solutions and partners can sell our software to their audience for a commission. I like that Impact integrates with FastSpring very easily. So in the end, because they are partners and it makes our life easier as a client of both.
The main business problem that it solves for us is that Impact is used as our main affiliate management system. All of our affiliate partners go through Impact to register as our affiliates and promote our software in exchange for a commission %.
Pros
Dedicated affiliate management dashboard. It has a ton of great details for those who heavily rely on affiliate sales.
Impact seems to be very user-friendly towards new affiliates. This is important because many partners can be new to reselling your product.
Huge database of affiliates and companies that you can find to partner with and cross-sell your products.
Cons
Impact doesn't do a good job of filtering out trashy affiliates. In other words, it's not going to bring you a ton of quality affiliates without you doing the actual work. For example, we receive tens of low-quality coupon based websites that for some reason have 5-star ratings.
Background check and sales channel details from potential affiliates could be more transparent. It would be really helpful to see how the reseller plans to promote your products upon checking their application.
Create a direct link to a partner that you've negotiated with privately is not as easy is it was with FastSpring, when they had an internal solution (before partnering up with Impact).
Likelihood to Recommend
I'd like to point out that we don't like the inability to easily set up quick affiliate campaigns for our partners via email across promos. We are software developers and we sell software to audiences of other software companies. This way we can provide our solution to more people. But Impact doesn't have a very easy to way to create a special link for a particular partnership with a fair 50/50 split. Or at least I wasn't educated enough for them to do this.
As mentioned previously, Impact will not bring you a ton of quality affiliates without you doing the actual work. But if your product craves to be resold by others – I recommend Impact if you're looking for a good affiliate management system.