#1 most frequent
United States of America
83.2%5,419 installations of 6,514
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Categories & Use Cases
Product Demos
Top Performing Features
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Areas for Improvement
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Who Buys & Uses iContact
#2 most frequent
Canada
5.1%333 installations of 6,514
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
3.8%248 installations of 6,514
iContact Review
Pros
- Out of all the direct marketing tools available, iContact has the most flexibility in the area of design for my projects. I think their templates look great and I like being able to customize them for my projects.
- iContact has top notch customer service, and they have always been knowledgeable and helpful.
Cons
- Their website was a little difficult to navigate initially. They've made improvements since I first signed up, but I still think that there are areas where it could be much more intuitive than it is.
- Occasionally, some of templates can act a little buggy. I've had to start over on some projects because things like borders or font color will appear one way in the message builder, and then when the message is tested and viewed in email, will be a different color. I've never been able to fix this, and I believe it might be errors in code.
- We often publish newsletters in multiple languages and it would be helpful to be able to work on two messages at once. I've tried this in the past all to find out that one version was not able to be saved.
Return on Investment
- We primarily use iContact for internal company newsletters and announcements, although we do use it to promote our hospitality events during conferences which has helped us keep a more accurate count for RSVP's.
We went back to iContact
Pros
- Maintains the list of contacts.
- Allows us to segment or divide our contacts up into targeted lists.
- Provides a dashboard with statistics for marketing insights.
Cons
- Deleting contacts is not easy and if you make a mistake it is not easy to fix.
- Finding and reusing messages is not easy.
- Adding/manipulating blocks is sometimes frustrating to get the look you want in a message.
Return on Investment
- We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
- We like the breakdown of statistics in the dashboard. They're easy to read.
- iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Alternatives Considered
ClickDimensions
iContact -- A Great for Small Business Users
Pros
- A quick campaign creation process.
- Easy to use interface.
- Hundreds of attractive email templates.
Cons
- There's a limited amount of storage space for images.
- Their subscriber-based pricing can get high really fast.
- The email customization options are limited.
Return on Investment
- It's helped to engage and nurture a limited number of potential customers.
- We outgrew the membership level quickly and decided to discontinue use due to the increased membership cost.
Alternatives Considered
Mailchimp, ActiveCampaign, Constant Contact, Campaign Monitor, Vertical Response and Zoho Campaigns
Other Software Used
Salesforce Marketing Cloud Email Studio, Zoho Campaigns, HubSpot CRM
iContact for a softball coach
Pros
- You can get help by live chat, email or telephone.
- They regularly send out tips to improve your communication with your subscribers.
- They allow you to have many pictures. I have 126 and have not reached my maximum limit.
Cons
- Every time you edit or sometimes open an email it brings it to the top of the list. I would prefer my email to go to the top only after I send it out to my subscribers.
- When I add a new contact I sometimes copy and paste the email. This is not allowed sometimes and I have to manually type the email in.
- LinkedIn will not allow you to add pictures anymore when sending emails out.
Return on Investment
- I don't know what I have received monetarily but have received many thank you's from my subscribers.
- iContact is a great way to communicate and keep players and parents informed even if it is last minute.
- iContact is a great way to send messages through social media also.
Alternatives Considered
Infinite Campus
Other Software Used
Microsoft 365 Business
iContact saves me time!
Pros
- It allows me to send out large quantities of emails at one time.
- It allows me to make my newsletters interesting.
Cons
- I'd like to know how to attach links to the emails.
Return on Investment
- It has helped maintain our membership numbers.
Other Software Used
Billhighway
