TrustRadius Insights for iContact are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
We use it to send holiday cards and blast invites to select contacts
Pros
GREAT customer service. Our rep, Paige Maites, is always the first to pick up the phone and handle any issues.
I love that you can design invites within the application.
Cons
Managing lists. I feel like we are always hitting our storage cap with unnecessary contacts that are over 2 years old
Likelihood to Recommend
I needed to send a message on deadline and was having trouble sending a test message. I called customer support and they were able to help me navigate through my issue in less than 10 minutes.
We are a medium sized consulting organization, so we use iContact across our whole organization for all of our emailing needs. We have a general list of about 9,000 emails that are within iContact. iContact allowed us more advanced mass emailing capabilities outside of what Salesforce offers. Salesforce is our CRM but we have an integration with iContact that is very useful.
Pros
Great list segmentation. You can make a segment based on many different rules.
Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.
Cons
Some of the emails that bounce cannot be traced to a specific reason. It leaves our team in the dark about why the emails are bouncing.
The spam test sometimes give a thumbs up while the email is still flagged in Outlook. Obviously Outlook is a big deal for B2B marketing emails, and the resolution hasn't been so clear.
iContact alots only a specific amount of space for your email images. This can be restricting at times.
Likelihood to Recommend
iContact Pro is well suited for a scenario including a small organization with very general mass emailing needs. Some HTML experience will be needed to create email, so a team will need to consider this when making a selection. Would be less appropriate for a team looking for a more comprehensive marketing platform that could include cookie tracking, workflows, etc.
Every client in our agency utilizes an email campaign platform to send out eBlasts to our audiences and each of those clients uses a service that is fit best for them - so, no solution is agency-wide, here. In the case of the Bridge Run, we reviewed several platforms before making the decision to go with iContact and it was a fantastic choice. They offer incentives for non-profits and the service they provide is above all else. We have an activation account manager that guides us through new capabilities and keeps us in line with our stats. It solves the annoying issue of emailing. It's the best email tool we've explored yet.
Pros
Our account manager keeps us up to date with our email sending statistics and provides an extra eye on the account. This helps us determine what and why open rates fluctuate and tools to keep the click-throughs UP!
They offer incentives for their clients.
It's the easiest and most user-friendly platform we use in the agency and when it comes to training, and execution - it's above all else!
Cons
Honestly, I think I've learned the most from iContact on email platforms -- they provide blogs that are insightful to users and when I inquire or have questions, they're quick to respond and always have a detailed explanation.
Likelihood to Recommend
The platform is suited both for individuals that know little to nothing about email campaigns as well as those who work in an agency setting and are accustomed to design.
VU
Verified User
Account Manager in Marketing (Marketing and Advertising company, 11-50 employees)
iContact enables small companies to have professional looking communications without a big marketing department or in house graphic designer. It is easy to use, affordable, and we are able to control the look and feel (i.e. our branding).
The ability to send information to a large contact list, using their spam filters and settings, is something smaller companies can not achieve on their own. The unsubscribe button enables us to manage our contact list and communicate effectively with those who we know have opted in.
The online contact list truely is a cloud based version, so we have peace of mind that it is being backed up and stored off of our internal databases & server.
The design tools are intuitive - you need not be a technical wiz to produce powerful graphics and top notch marketing presentations to your audience.
Cons
Sometimes if you selected the preview screen, it would not save your updates. Would be nice to have a "stop" feature where you are prompted to save your work prior to changing to a different screen to ensure it saves.
Likelihood to Recommend
In order to use this product, you have to have a basic understanding of how to upload a graphic or create a template. That said, the tutorials can assist you in becoming more sophisticated in your abilities.
