iContact Professional, Scientific, and Technical Services Reviews & Insights

Score6.8 out of 10

97 Reviews and Ratings

Community insights

TrustRadius Insights for iContact are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.

Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.

Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.

Reviews

10 Reviews

Professional, Scientific, and Technical Services

We went back to iContact

Rating: 7 out of 10

Incentivized

March 2, 2020

Use Cases and Deployment Scope

We use iContact to send out bulk emails to our potential/customer base. We use iContact statistics to tailor our marketing campaigns.

Pros

Maintains the list of contacts.
Allows us to segment or divide our contacts up into targeted lists.
Provides a dashboard with statistics for marketing insights.

Cons

Deleting contacts is not easy and if you make a mistake it is not easy to fix.
Finding and reusing messages is not easy.
Adding/manipulating blocks is sometimes frustrating to get the look you want in a message.

Likelihood to Recommend

If you are just creating marketing emails and sending them out, iContact works great. If you want fancy templates we think you'll need to work to make that happen. If you want a comprehensive solution this might not be for you. Definitely researching the feature set - so far for us the features have worked pretty well.

Karen Chamberlain

Consultant in Corporate at HMS Cornerstone Solutions (Information Technology & Services, 11-50 employees)

Vetted Review

3 years of experience

iContact - a good, email marketing workhorse

Rating: 6 out of 10

Incentivized

December 5, 2019

Use Cases and Deployment Scope

We use iContact to manage all our email communications with our 75k+ subscribers. We utilize the automated workflows for drip campaigns, welcome messages, and our monthly newsletters.

Pros

Email template design.
Workflow automation.
Scheduled delivery.

Cons

Interface can use an upgrade.
Email designer can use a fresher design too.
Would have liked to see functions we could put on our website (popups) instead of using 3rd party.

Likelihood to Recommend

It's a workhorse for basic email management. If you are getting started in building your platform out it's pretty easy to work with. As you explore other products you may find that you wish it had more functionality. Statistics are a bit limited whereas other newer products may give you more insight into the behavior of your audience. Regardless, I was pretty satisfied with the platform.

Verified User

Program Manager in Information Technology (Information Technology and Services company, 11-50 employees)

Vetted Review

3 years of experience

Simple, Effective Email Campaigns

Rating: 9 out of 10

Incentivized

September 11, 2019

Use Cases and Deployment Scope

We use iContact for email campaigns. It works well for small to medium campaigns. I have also recommended and setup the product for several other companies. The interface is pretty straight forward and it does a good job of walking you through the entire process for someone who has little experience.

Pros

Easy to use templates.
Good delivery rates.
Good customer support

Cons

Can get complicated if you do not want to use one of their templates
Larger email lists can get expensive.
Very strict rules about adding a contact who does not respond to an invite.

Likelihood to Recommend

iContact works well for small to medium companies. Larger companies with larger email lists may find that it is too expensive.

Verified User

Executive in Information Technology (Information Technology and Services company, 1-10 employees)

Vetted Review

8 years of experience

Happy, but require more training

Rating: 4 out of 10

Incentivized

December 19, 2018

Use Cases and Deployment Scope

We use it to send holiday cards and blast invites to select contacts

Pros

GREAT customer service. Our rep, Paige Maites, is always the first to pick up the phone and handle any issues.
I love that you can design invites within the application.

Cons

Managing lists. I feel like we are always hitting our storage cap with unnecessary contacts that are over 2 years old

Likelihood to Recommend

I needed to send a message on deadline and was having trouble sending a test message. I called customer support and they were able to help me navigate through my issue in less than 10 minutes.

Taylor Cavazos

Junior Account Executive in Corporate at Zakarin Martinez Public Relations (Public Relations and Communications, 1-10 employees)

Vetted Review

1 year of experience

View profile

Great for Small Business

Rating: 8 out of 10

Incentivized

December 14, 2018

Use Cases and Deployment Scope

We use iContact for our email marketing contacts. I am the only one that uses it in our organization, but the entire company gives me what they want me to put out, as well as bringing contacts in. We send out a monthly newsletter as well as various promotions and announcements.

Pros

Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

Cons

Surveys. iContact used to offer doing surveys direct through their platform and it was great. Very easy to use with great results. They removed that feature, sadly.
Even better contact management. Every list you put a contact on goes towards your subscriber count. The more subscribers you have to more you have to pay. Sometimes emails get lost and the only way to manually subscribe someone to a list that never responded is by contacting support.
More flexibility in creating templates. Their template creating feature for emails is very rigid. While you can change colors and widths of columns, you can't make it completely yours

Likelihood to Recommend

iContact is a great option for small businesses. It doesn't have enough features to create the demands of a large corporation. Of course the price goes up exponentially with more subscribers, which would also make it beneficial for small businesses. If you have too many lists to add people to it can get a little crazy too.

Kirsten Rodriguez

Internet Marketing Coordinator in Social Media at Southern Style Management, Inc. (Marketing and Advertising, 11-50 employees)

Vetted Review

5 years of experience

View profile

Great and Reliable for the Basics

Rating: 8 out of 10

Incentivized

December 7, 2018

Use Cases and Deployment Scope

We are a medium sized consulting organization, so we use iContact across our whole organization for all of our emailing needs. We have a general list of about 9,000 emails that are within iContact. iContact allowed us more advanced mass emailing capabilities outside of what Salesforce offers. Salesforce is our CRM but we have an integration with iContact that is very useful.

Pros

Great list segmentation. You can make a segment based on many different rules.
Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.

Cons

Some of the emails that bounce cannot be traced to a specific reason. It leaves our team in the dark about why the emails are bouncing.
The spam test sometimes give a thumbs up while the email is still flagged in Outlook. Obviously Outlook is a big deal for B2B marketing emails, and the resolution hasn't been so clear.
iContact alots only a specific amount of space for your email images. This can be restricting at times.

Likelihood to Recommend

iContact Pro is well suited for a scenario including a small organization with very general mass emailing needs. Some HTML experience will be needed to create email, so a team will need to consider this when making a selection. Would be less appropriate for a team looking for a more comprehensive marketing platform that could include cookie tracking, workflows, etc.

Jerry van Dalen Jr.

Sales Account Executive in Sales at SmarterCommerce by Premier Group (Information Technology and Services, 51-200 employees)

Vetted Review

2 years of experience

View profile

Thanks for making emailing fun AND easy, iContact!

Rating: 10 out of 10

Incentivized

May 15, 2018

Use Cases and Deployment Scope

Every client in our agency utilizes an email campaign platform to send out eBlasts to our audiences and each of those clients uses a service that is fit best for them - so, no solution is agency-wide, here. In the case of the Bridge Run, we reviewed several platforms before making the decision to go with iContact and it was a fantastic choice. They offer incentives for non-profits and the service they provide is above all else. We have an activation account manager that guides us through new capabilities and keeps us in line with our stats. It solves the annoying issue of emailing. It's the best email tool we've explored yet.

Pros

Our account manager keeps us up to date with our email sending statistics and provides an extra eye on the account. This helps us determine what and why open rates fluctuate and tools to keep the click-throughs UP!
They offer incentives for their clients.
It's the easiest and most user-friendly platform we use in the agency and when it comes to training, and execution - it's above all else!

Cons

Honestly, I think I've learned the most from iContact on email platforms -- they provide blogs that are insightful to users and when I inquire or have questions, they're quick to respond and always have a detailed explanation.

Likelihood to Recommend

The platform is suited both for individuals that know little to nothing about email campaigns as well as those who work in an agency setting and are accustomed to design.

Verified User

Account Manager in Marketing (Marketing and Advertising company, 11-50 employees)

Vetted Review

4 years of experience

Make Contact with iContact

Rating: 10 out of 10

November 30, 2013

Pros

iContact allows you to store a large number of images (5,000 KB) within your account without upgrading or paying an add-on fee. I do manage and pay for an FTP site with another brand, which I use to maintain my website and store images on as well; however, iContact saves me the time (and money) of going back and forth from an FTP site to my e-newsletter.
I am very happy with the lack of bugs or idiosyncrasies I have experienced with other programs. Paragraphs don't shift on their own, WYSIWYG, so there are not surprises when it is finally sent out to my audience.
Even if I have not logged in for a while, it remembers me. That is beyond convenient, and after two years, I have no reason to believe it is not secure.

Cons

I would really like a way to put captions under any image at any time. Sometimes they work, sometimes they don't.
All of my previous e-newsletters do not show under the Messages tab. They do show up under "Email-Re-use." It may be that I am reusing my previous message each time to keep the template in order.
A separate archive folder would be handy, a la Constant Contact.

Likelihood to Recommend

The questions to ask when deciding on any e-newsletter program include finding out what the base price includes and how much add-ons and upgrades will cost. Also, you need to know support will be with you 24/7 and that you can rely on the program not crashing, causing you to lose your work. If there is something specific you want the program to do, ask about it and make sure it is exactly what you want.

Kevin Fritz

Marketing Coordinator in Marketing at UCF Pegasus Health (Marketing and Advertising, 1-10 employees)

Vetted Review

2 years of experience

iContact is perfect for small businesses!

Rating: 9 out of 10

November 23, 2013

Pros

iContact enables small companies to have professional looking communications without a big marketing department or in house graphic designer. It is easy to use, affordable, and we are able to control the look and feel (i.e. our branding).
The ability to send information to a large contact list, using their spam filters and settings, is something smaller companies can not achieve on their own. The unsubscribe button enables us to manage our contact list and communicate effectively with those who we know have opted in.
The online contact list truely is a cloud based version, so we have peace of mind that it is being backed up and stored off of our internal databases & server.
The design tools are intuitive - you need not be a technical wiz to produce powerful graphics and top notch marketing presentations to your audience.

Cons

Sometimes if you selected the preview screen, it would not save your updates. Would be nice to have a "stop" feature where you are prompted to save your work prior to changing to a different screen to ensure it saves.

Likelihood to Recommend

In order to use this product, you have to have a basic understanding of how to upload a graphic or create a template. That said, the tutorials can assist you in becoming more sophisticated in your abilities.

Sage Bronzino

Operations Manager in Professional Services at Jacquette Consulting (Information Technology and Services, 11-50 employees)

Vetted Review

6 years of experience

iContact provides a fantastic ROI

Rating: 10 out of 10

November 21, 2013

Pros

HTML rich emails.
Sorting duplicates.
Creating groups.

Cons

The HTML panel where one could cut and paste their code needs to be in a particular format that iContact platform can read. This panel should take any kind of HTML. It took a lot of editing with both the front-end and back-end before completing a project.
More templates.
Eliminate iContact branding in the footers.

Likelihood to Recommend

Know a little bit about HTML

Verified User

Project Manager in Marketing (Information Technology and Services company, 51-200 employees)

Vetted Review

3 years of experience

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Great for Small Business

Rating: 8 out of 10

Incentivized

December 14, 2018

Use Cases and Deployment Scope

Pros

Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

Cons

Surveys. iContact used to offer doing surveys direct through their platform and it was great. Very easy to use with great results. They removed that feature, sadly.
Even better contact management. Every list you put a contact on goes towards your subscriber count. The more subscribers you have to more you have to pay. Sometimes emails get lost and the only way to manually subscribe someone to a list that never responded is by contacting support.
More flexibility in creating templates. Their template creating feature for emails is very rigid. While you can change colors and widths of columns, you can't make it completely yours

Likelihood to Recommend

Kirsten Rodriguez

Internet Marketing Coordinator in Social Media at Southern Style Management, Inc. (Marketing and Advertising, 11-50 employees)

Vetted Review

5 years of experience

View profile