iContact Other Services (except Public Administration) Reviews & Insights

Score6.8 out of 10

97 Reviews and Ratings

Community insights

TrustRadius Insights for iContact are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.

Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.

Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.

Reviews

5 Reviews

Other Services (except Public Administration)

iContact works well for us

Rating: 8 out of 10

Incentivized

August 4, 2022

Use Cases and Deployment Scope

We originally signed up with the program to help with email marketing and campaigns. Before signing up, we were not getting a lot of traffic to the website, and it would take 24-48hrs to complete an email campaign. This helped us tremendously after working with it for about six months. Our email campaigns doubled our website traffic, and we saw a 12% increase in donations in the first three months and a 20% increase by the 6th month of using the system.

Pros

Email campaigns
Email templates to choose from and edit
Great customer service

Cons

Need to improve their scheduling features
Uploading list can take a long time, I would like to have that process done faster

Likelihood to Recommend

Using iContact, we were able to reach more people and increase our social media volume and online presence. It helps me to easily send bulk emails to my audience and potential leads with tons of email templates. Unfortunately, the email customization options are limited, and they have a limited amount of storage space.

Verified User

Director in Customer Service (Non-profit Organization Management company, 1-10 employees)

Vetted Review

2 years of experience

iContact saves me time!

Rating: 8 out of 10

Incentivized

December 5, 2019

Use Cases and Deployment Scope

I am the only user in our company and I use it to send out mass emails to our members.

Pros

It allows me to send out large quantities of emails at one time.
It allows me to make my newsletters interesting.

Cons

I'd like to know how to attach links to the emails.

Likelihood to Recommend

iContact is sometimes not user-friendly.

Kelly Palermo

Executive Officer in Corporate at Home Builders Association MS Coast (Non-Profit Organization Management, 1-10 employees)

Vetted Review

5 years of experience

View profile

iContact for union member communication

Rating: 8 out of 10

Incentivized

December 5, 2019

Use Cases and Deployment Scope

We use iContact for all mass email communication with our union membership. It is much easier than maintaining our own mass email system and prevents us from risking blacklisting our domain. It provides many templates to choose from and allows us to create our own templates with our own style to maintain a recognizable branding.

Pros

Usability
List management

Cons

Editor needs improvement.

Likelihood to Recommend

iContact is well suited for regular contact with a list of members that is fairly stable. If your list includes people who may come on and off and back on again, it can be difficult to maintain. The service does not seem to allow the upload of purchased lists of any sort, even though legally allowed (under certain circumstances).

Verified User

Manager in Information Technology (Non-Profit Organization Management company, 11-50 employees)

Vetted Review

3 years of experience

iContact -- A Great for Small Business Users

Rating: 10 out of 10

Incentivized

November 19, 2019

Use Cases and Deployment Scope

IContact was used in a previous engagement with a mid-sized business client. It was used only by the Marketing department to solve a couple of business challenges. They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations. They needed a platform that would allow them to quickly launch ad-hoc email marketing campaigns to subscribers and identify potential opportunities based on an analysis of the results. The solution needed to be simple to use and affordable. iContact fit the requirements for this client initiative and I was in charge of implementing and managing the activities within iContact to meet our objectives.

Pros

A quick campaign creation process.
Easy to use interface.
Hundreds of attractive email templates.

Cons

There's a limited amount of storage space for images.
Their subscriber-based pricing can get high really fast.
The email customization options are limited.

Likelihood to Recommend

iContact is not the best solution for those with over 10,000 email subscribers. The lack of features does not compare to other solutions with a similar price point. This is also not ideal for those who want to have a lot of customization options when it comes to the content of their emails. However, they do offer hundreds of templates, which is a better option for those needing a quick and simple email campaign, especially where visual appeal is a priority. The email templates are very modern and sleek and would be a good fit where this is of high importance. iContact would be perfect for small business users, but mid-sized organizations may find it does not meet their needs. Enterprises are likely to have requirements that are overgrown for the iContact solution.

Stacy Venditto

CRM & Digital Marketing Manager in Marketing at Nauthiz Industries (Religious Institutions, 1-10 employees)

Vetted Review

2 years of experience

View profile

uContact so iContact

Rating: 8 out of 10

November 21, 2013

Pros

iContact provides e-mail templates that look aesthetically pleasing and professional.
The capability to maintain your database is easy and streamlined.
The analytics provide insightful information that helps any online marketing professional improve their campaigns.

Cons

The analytics feature is only available for "upgraded" accounts, and this feature should be made available to all accounts.
Incorporating some automation features. For example, if someone clicks on a link embedded within an e-mail campaign, an additional e-mail gets triggered.

Likelihood to Recommend

I would definitely recommend the product to a colleague. The questions to ask when selecting an online e-mail campaign platform are:
Does it provide the templates that will fulfill my campaign needs?
Does the product provide social media compatibility?
Does the product provide analytics?

Sue Ann Scharon

Marketing Manager in Marketing at Faison Group - The Wellness Authority (Non-Profit Organization Management, 1-10 employees)

Vetted Review

5 years of experience

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