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iContact Manufacturing Reviews & Insights

Score6.8 out of 10

97 Reviews and Ratings

Community insights

TrustRadius Insights for iContact are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.

Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.

Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.

iContact Reviews

1 Review
ManufacturingMedical Device1

Professional Company With Solid E-mail Infrastructure

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use iContact to integrate with other website tracking tools and to send e-mails to various segments of subscribers. This is used by the digital marketing department and it addresses the business opportunity of staying in touch with our customers with news and offers that are important to them. We use iContact in coordination with a dedicated account manager, which is a major difference maker for us.

Pros

  • Constant support from a dedicated account manager.
  • Consistent deliverability of e-mail messages.
  • Accurate reporting of clicks, opens and the ability to easily segment based on these.

Cons

  • Ability to deliver to inbox based on days/times recipient typically opens.
  • Reports on messages being forwarded or otherwise shared.
  • More sends per month included in plans.

Likelihood to Recommend

Its very well-suited for enterprise or medium business size mailings and the ability to integrate with many third party tools. It is not the robust and exciting interface that you may see with competitors, so if that is important to you, it may be difficult to grasp.