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Frontify

Score7 out of 10

9 Reviews and Ratings

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What is Frontify?

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally.

Frontify features:
  • Cloud-based brand guidelines to ensure consistency across every touchpoint
  • Digital asset management for centralizing all brand assets and essentials
  • Creative collaboration to accelerate project rollouts
  • Digital & print templates for marketing materials
  • Enterprise-level security and support

Categories & Use Cases

Media

Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.
Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.
Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.
Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.
Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.

1 / 5

Reviews

What users are saying about Frontify.
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Frontify Online Brand Management

Michael McKeehan
Art Director in Marketing at Metagenics (201-500 employees employees)

Pros

  • Brand management.
  • DAM solution.
  • Implementation of company values and mission.

Cons

  • Ease of use amongst multiple brands.
  • Pricing of multiple brands.

Most Important Features

  • Brand book.
  • Developing company wide access to branding tools and assets.

Return on Investment

  • Incorporating Frontify into Global business has developed our company to have a global presence, rather than regional.

Other Software Used

Wrike

Great for very visual brands - you may want to keep investigating other options

Incentivized
Shelle PourmanafzadehardabiliView profile
Principal at Viseate LLC (1-10 employees employees)

Pros

  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.

Cons

  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.

Return on Investment

  • For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.

Great Digital Brand Guideline Maker

Incentivized
Stefanie CashView profile
Digital Marketing Manager in Marketing at Caradonna Adventures (11-50 employees employees)

Pros

  • Customization
  • Collaboration
  • Real-Time Updates

Cons

  • Moving objects around
  • Rich text limitations
  • Image sizing

Return on Investment

  • Central management of assets
  • Easy to share information
  • Real-time editing of information

Other Software Used

Adobe Acrobat DC, Act-On Software, GoToMeeting, Zoom Video Webinar, Adobe Illustrator CC, Adobe Photoshop, Bitly, Dropbox Business, Dropbox, Drupal, WordPress, AdRoll, Facebook for Business, Citrix ShareFile, Buffer, Hootsuite Free, Hootsuite Enterprise, Hootsuite Pro, Flow, Google Ad Manager, Google Ads (formerly AdWords), Google Analytics, GoDaddy, Google Search Console, G Suite, Google Tag Manager, IFTTT, Microsoft Office 2016, Microsoft Office 365, Snagit

A great tool to kickstart an accessible brand repository, but not built to scale for design systems

Verified User
Manager in Product Management (10,001+ employees employees)

Use Cases and Deployment Scope

Frontify was identified as a solution to publicly display our design system components. We wanted to publish our design library to allow access for 3rd party organizations and other departments in-house to support consistent use of components which support the brand in digital visual media.

Pros

  • Admin publisher control
  • Public domain naming and free access
  • Customise layouts
  • Hierarchy and navigation

Cons

  • Page layout has some code restrictions
  • Code snippets cannot be deep linked

Most Important Features

  • Domain creation
  • Instant publishing and front end display
  • Aesthetic freedom

Return on Investment

  • Solid cost benefit - the cost is not prohibitive for the value it brings
  • Overall value depends on internal federation of usage

Alternatives Considered

Figma

Other Software Used

Figma

Frontify is a fantastic digital asset manager

Verified User
Manager in Corporate (1-10 employees employees)

Pros

  • Digital asset management
  • User access Control
  • Interface customization

Cons

  • Sometimes SSO can be glitchy

Most Important Features

  • Ease of use/quick learning curve
  • Customization

Return on Investment

  • It's helped our business stay organized and easily onboard new hires.

Alternatives Considered

Brandfolder and Bynder Brand Portal

Other Software Used

Figma

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