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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bynder

    Score7.7 out of 10
    Enterprise companies (1,001+ employees)
    Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A

    Frontify

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A
    Pricing
    BynderFrontify
    Editions & Modules
    Enterprise Brand Portal
    $0
    User/Storage/Modules/Add-Ons
    No answers on this topic
    Offerings
    Pricing Offerings
    BynderFrontify
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.
    More Pricing Information
    Community Pulse
    BynderFrontify
    Considered Both Products
    Bynder
    No answer on this topic
    Frontify AG
    Chose Frontify
    Frontify's pricing is much more competitive.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BynderFrontify
    DAM Features
    Comparison of DAM Features features of Bynder and Frontify
    Feature
    Bynder
    9.6
    1 Ratings
    14% above category average
    Frontify
    -
    Ratings
    Uploading assets10.01 Ratings00 Ratings
    Downloading assets10.01 Ratings00 Ratings
    Categories10.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing8.01 Ratings00 Ratings
    Asset search10.01 Ratings00 Ratings
    Tagging system9.01 Ratings00 Ratings
    Content editing9.01 Ratings00 Ratings
    Collections10.01 Ratings00 Ratings
    User access10.01 Ratings00 Ratings
    Related asset discovery10.01 Ratings00 Ratings
    Best Alternatives
    BynderFrontify
    Small Businesses
    Adobe Bridge
    Score9 out of 10
    Adobe Bridge
    Score9 out of 10
    Medium-sized Companies
    MediaValet
    Score9.1 out of 10
    MediaValet
    Score9.1 out of 10
    Enterprises
    MediaValet
    Score9.1 out of 10
    MediaValet
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BynderFrontify
    Likelihood to Recommend
    9.0
    (14 ratings)
    7.5
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BynderFrontify
    Likelihood to Recommend
    Bynder
    We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
    Incentivized
    Read full review
    Frontify AG
    Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.
    Read full review
    Pros
    Bynder
    • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
    • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
    • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
    Incentivized
    Read full review
    Frontify AG
    • It manages the visual aspects of a brand very well.
    • It is easy to use and update.
    • It converts the colors from hex to rgb and cmyk seamlessly.
    • It has a nice user interface.
    Incentivized
    Read full review
    Cons
    Bynder
    • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
    • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
    • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
    Incentivized
    Read full review
    Frontify AG
    • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
    • Having sections for voice and personality would be great.
    • The ability to export a brand document to a .PDF to share with partners.
    Incentivized
    Read full review
    Likelihood to Renew
    Bynder
    No answers on this topic
    Frontify AG
    Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
    Incentivized
    Read full review
    Usability
    Bynder
    It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
    Incentivized
    Read full review
    Frontify AG
    No answers on this topic
    Support Rating
    Bynder
    When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
    Incentivized
    Read full review
    Frontify AG
    No answers on this topic
    Alternatives Considered
    Bynder
    WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
    Incentivized
    Read full review
    Frontify AG
    We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
    Read full review
    Return on Investment
    Bynder
    • More polished and compelling national marketing pieces due to greater and better use of photos.
    • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
    • Greater efficiency when designing pieces (easy to share assets with external designers).
    • Increased use of marketing assets across regions due to sharability.
    Incentivized
    Read full review
    Frontify AG
    • Solid cost benefit - the cost is not prohibitive for the value it brings
    • Overall value depends on internal federation of usage
    Read full review
    ScreenShots

    Bynder Screenshots

    Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration

    Frontify Screenshots

    Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.