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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brandfolder

    Score9 out of 10
    N/ABrandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A

    Frontify

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A
    Pricing
    BrandfolderFrontify
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrandfolderFrontify
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    BrandfolderFrontify
    Considered Both Products
    Smartsheet
    No answer on this topic
    Frontify AG
    Chose Frontify
    Frontify's pricing is much more competitive.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BrandfolderFrontify
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brandfolder and Frontify
    Feature
    Brandfolder
    7.3
    1 Ratings
    3% above category average
    Frontify
    -
    Ratings
    Dashboards10.01 Ratings00 Ratings
    Data exportability5.01 Ratings00 Ratings
    Content analytics7.01 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Brandfolder and Frontify
    Feature
    Brandfolder
    7.9
    1 Ratings
    6% below category average
    Frontify
    -
    Ratings
    Uploading assets7.01 Ratings00 Ratings
    Downloading assets9.01 Ratings00 Ratings
    Categories10.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing10.01 Ratings00 Ratings
    Asset search9.01 Ratings00 Ratings
    Tagging system10.01 Ratings00 Ratings
    Content editing6.01 Ratings00 Ratings
    Embed codes8.01 Ratings00 Ratings
    Metadata7.01 Ratings00 Ratings
    Collections10.01 Ratings00 Ratings
    User access7.01 Ratings00 Ratings
    Workflow automations5.01 Ratings00 Ratings
    Related asset discovery2.01 Ratings00 Ratings
    User Ratings
    BrandfolderFrontify
    Likelihood to Recommend
    9.0
    (6 ratings)
    7.5
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BrandfolderFrontify
    Likelihood to Recommend
    Smartsheet
    It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
    Incentivized
    Read full review
    Frontify AG
    No answers on this topic
    Pros
    Smartsheet
    No answers on this topic
    Frontify AG
    • It manages the visual aspects of a brand very well.
    • It is easy to use and update.
    • It converts the colors from hex to rgb and cmyk seamlessly.
    • It has a nice user interface.
    Incentivized
    Read full review
    Cons
    Smartsheet
    No answers on this topic
    Frontify AG
    • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
    • Having sections for voice and personality would be great.
    • The ability to export a brand document to a .PDF to share with partners.
    Incentivized
    Read full review
    Likelihood to Renew
    Smartsheet
    No answers on this topic
    Frontify AG
    Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
    Incentivized
    Read full review
    Alternatives Considered
    Smartsheet
    Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
    Incentivized
    Read full review
    Frontify AG
    No answers on this topic
    Return on Investment
    Smartsheet
    • Cut down on time doubling time on assets
    • It took a long time to set up and train.
    • It is very expensive.
    Incentivized
    Read full review
    Frontify AG
    No answers on this topic
    ScreenShots

    Frontify Screenshots

    Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.