TrustRadius: an HG Insights company

Freshpaint

Score9.9 out of 10

2 Reviews and Ratings

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What is Freshpaint?

Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention.

Automatically track customer actions
Freshpaint captures customer actions on a product or site and a visual tagger configures events.

Send customer data to hundreds of tools in your tech stack
Send historical and future data from any customer event to any tool with a click using prebuilt integrations.

A hybrid approach to tracking to scale data
Use autotracking to get new data implemented faster. Use precision tracking for more exact server-side implementation.

Categories & Use Cases

Media

Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interface
Screenshot of Freshpaint enables users to select which destinations to send events.

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Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interface

Key Features

Learn about the best (and worst!) features Freshpaint has to offer, as determined by TrustRadius' reviewers.
Based on 2 ratings of Freshpaint's features
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Top Performing Features

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 8.3

  • Tag variable mapping

    The software allows users to manipulate data and map it to known variables in the tag without custom development.

    Category average: 7.9

  • Event Data

    Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

    Category average: 7.8

Areas for Improvement

  • Behavioral visitor segmentation

    Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

    Category average: 8

  • Data Visibility

    The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

    Category average: 7.9

  • Data Enhancement

    Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

    Category average: 7.9

Reviews

What users are saying about Freshpaint.
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Freshpaint review for non-techie users

Incentivized
gen r
Product Operations Manager in Product Management at OSH (1001-5000 employees employees)

Use Cases and Deployment Scope

Allows us to create events in our product, monitor retention and sustainability of rollouts over time, particularly for different cohorts/users. Via Freshpaint, we can then use other technologies to create reports on usability, monitor metrics across different cohorts, centers and regions. Trying to solve problem of users choosing the 'old' product rather than the new/improved product.

Pros

  • live view to determine what events are already created
  • tagging events in real time

Cons

  • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them

Most Important Features

  • event tagging

Return on Investment

  • able to demo effectiveness of new features/product enhancements

Alternatives Considered

FullStory

Other Software Used

Chameleon, Mixpanel, Miro

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